Brand Strategist

NRewind; India; Remote; INR 1,000,000 - 2,000,000; Full time

Job summary

NRewind is seeking a Brand Strategist to shape positioning, narratives, and verbal identity for founders entering competitive categories. You will lead positioning sprints with founders and exec teams, and collaborate with design to translate strategy into expressive brand language.

The role emphasizes crafting brand narratives and messaging frameworks, with 4+ years in brand or product strategy and a portfolio of startup positioning work.

Qualifications

• 4+ years of brand or product strategy at an agency or in-house.
• Portfolio of positioning work for funded startups or scale-ups.

Responsibilities

• Lead positioning sprints with founders and exec teams.
• Author brand narratives, messaging frameworks and verbal identity.
• Pair with design to translate strategy into expression.

Skills

Brand strategy

Narrative development

Verbal identity

Cross-functional collaboration

Job description

Define positioning, narrative and verbal identity systems for founders entering competitive categories.

What you'll do

• Lead positioning sprints with founders and exec teams.
• Author brand narratives, messaging frameworks and verbal identity.
• Pair with design to translate strategy into expression.
• Lead positioning sprints with founders and exec teams.
• Author brand narratives, messaging frameworks and verbal identity.
• Pair with design to translate strategy into expression.

What we're looking for

• 4+ years of brand or product strategy at an agency or in-house.
• Portfolio of positioning work for funded startups or scale-ups.
• 4+ years of brand or product strategy at an agency or in-house.
• Portfolio of positioning work for funded startups or scale-ups.

Nice to have

• Category experience in SaaS, fintech or consumer tech.
• Category experience in SaaS, fintech or consumer tech.

Hiring process

• Intro call — 30 min with our People team to align on context and expectations.
• Craft conversation — 60–75 min with the hiring lead: portfolio walkthrough or technical depth.
• Working session — Paid, scoped exercise reviewed live with two senior teammates.
• Offer — References, comp discussion and a written offer, usually within 10 days.