Brand strategist

Prometteur Solutions Pvt. Ltd.; Pune District; On-site; INR 500,000 - 750,000; Full time

Job summary

Prometteur Solutions Pvt. Ltd. in Pune is seeking an experienced Brand Strategist to shape our brand narrative and identity across touchpoints. You will define positioning, voice, and messaging frameworks that align with business goals and customer needs.

You will collaborate with design, marketing, and product teams to ensure consistency, governance, and scalable brand guidelines that support growth and market presence for our technology services.

Qualifications

• 4+ years in brand strategy, branding, or communications roles.
• Strong understanding of brand positioning, storytelling, and consumer psychology.
• Proven experience in building brand voice and identity systems.
• Ability to translate abstract ideas into structured frameworks.

Responsibilities

• Define brand positioning, mission, vision, and core values.
• Develop brand voice, messaging hierarchies, and key messages.
• Build comprehensive brand identity systems including typography and color.
• Collaborate with design, marketing, product, and leadership to ensure brand consistency across campaigns and experiences.

Skills

Brand strategy

Brand storytelling

Brand positioning

Structured frameworks

Cross-functional alignment

Education

Bachelor’s in Graphic Design

Bachelor’s in Visual Communication

MBA (Marketing / Brand Management)

Master’s in Branding or Strategic Communication

Tools

Figma

Adobe Creative Suite

Job description

• Compensation: INR 500000 - INR 750000 - yearly

Company Description

We at Prometteur Solutions Pvt. Ltd. are a team of IT experts, who came with a promise of delivering technology-empowered business solutions. We provide world-class software and web development services that focus on playing a supportive role to your business and its holistic growth. Our highly-skilled associates and global delivery capabilities ensure the accessibility and scale to align client's technology solutions with their business needs. Our offerings span the entire IT lifecycle: from Consulting through Packaged, Custom, and Cloud Applications as well as a variety of Infrastructure Services.

Job Description

Key Responsibilities

1. Brand Strategy Development

• Define brand positioning, mission, vision, and core values
• Identify target audience segments and craft relevant brand narratives
• Develop differentiated messaging frameworks aligned with business goals

2. Brand Voice & Messaging

• Create and document brand voice (tone, personality, language principles)
• Develop messaging hierarchies (taglines, value propositions, key messages)
• Ensure consistency across all written communication (website, ads, product, social)

3. Identity System Design

• Build comprehensive brand identity systems (visual + verbal)
• Define typography, color systems, iconography, imagery direction, and layout principles
• Create scalable design systems and brand guidelines for cross-team usage

4. Cross-Functional Alignment

• Collaborate with design, marketing, product, and leadership teams
• Ensure brand consistency across campaigns, product experiences, and sales materials
• Translate strategy into actionable creative direction

5. Brand Governance & Evolution

• Maintain and update brand guidelines as the company evolves
• Audit brand usage across channels and ensure adherence
• Continuously refine brand positioning based on market feedback and trends

Required Skills & Experience

• 4+ years in brand strategy, branding, or communications roles
• Strong understanding of brand positioning, storytelling, and consumer psychology
• Proven experience in building brand voice and identity systems
• Ability to translate abstract ideas into structured frameworks

Core Competencies

• Strategic thinking and structured problem-solving
• Strong writing and storytelling ability
• High attention to detail and consistency
• Ability to balance creativity with business objectives

Good to Have

• Experience working with B2B, SaaS, or technology brands
• Exposure to UX writing or product messaging
• Familiarity with design tools (Figma, Adobe Suite)
• Experience in rebranding or brand transformation projects

Key Deliverables

• Brand positioning and narrative frameworks
• Brand voice and tone guidelines
• Messaging architecture (value propositions, taglines, key statements)
• Comprehensive brand identity guidelines
• Playbooks for consistent brand execution across teams

Qualifications

Education

• Bachelor’s in Graphic Design
• Bachelor’s in Visual Communication
• MBA (Marketing / Brand Management)
• Master’s in Branding or Strategic Communication

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