Brand Strategist

Sorted Branding; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Sorted Branding in Mumbai is seeking a Brand Strategist who can translate insights into bold brand concepts. You will conduct research, define positioning, and craft narratives that differentiate brands in competitive spaces.

Collaborating with designers and project managers, you will bring strategy to life across identity, packaging, websites, and launches, and you will present strategic recommendations to founders and clients.

Qualifications

• Strong analytical and strategic thinking.
• Excellent research and storytelling skills.
• Ability to simplify complex business challenges into clear brand strategies.
• Experience in branding, advertising, consulting, or strategy roles preferred.
• Strong presentation and communication skills.
• Curiosity, ownership, and attention to detail.

Responsibilities

• Conduct category, consumer, and competitor research.
• Develop brand positioning, messaging, and differentiation strategies.
• Create brand narratives, value propositions, and communication frameworks.
• Lead strategic thinking for identity, packaging, websites, and brand launches.
• Collaborate closely with designers and project managers to bring strategy to life.
• Present strategic recommendations to founders and clients.

Skills

Brand strategy

Research

Storytelling

Presentation

Communication

Analytical thinking

Job description

Sorted Branding is looking for a Brand Strategist who can think beyond aesthetics and help build brands from the ground up through research, positioning, and strategic thinking.

Responsibilities

• — Conduct category, consumer, and competitor research
• — Develop brand positioning, messaging, and differentiation strategies
• — Create brand narratives, value propositions, and communication frameworks
• — Lead strategic thinking for identity, packaging, websites, and brand launches
• — Collaborate closely with designers and project managers to bring strategy to life
• — Present strategic recommendations to founders and clients

Requirements

• — Strong analytical and strategic thinking
• — Excellent research and storytelling skills
• — Ability to simplify complex business challenges into clear brand strategies
• — Experience in branding, advertising, consulting, or strategy roles preferred
• — Strong presentation and communication skills
• — Curiosity, ownership, and attention to detail

If you're passionate about building meaningful brands through insight-driven strategy, we'd love to hear from you.

Book a free strategy call with Utkarsh — a straight forward conversation about your brand, where it's leaking, and what to fix first.