Brand Strategist

Social DNA; Hyderabad; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Social DNA in Hyderabad seeks a Brand Strategist to lead brand direction for clients, uncover insights and connect business goals to creative execution. You will shape campaigns across digital, social, influencer, video, PR and print, ensuring consistency and measurable growth.

You will own client reviews, defend strategic choices, and mentor junior team members while exploring AI-powered research and planning tools.

Qualifications

• 3–5 years of experience in advertising, branding or digital agency (mandatory)
• Portfolio showing strategy you personally led with business impact
• Exposure to three of: digital marketing, PR, events, print, photoshoots or video production
• Strong social media strategy, content planning and campaign management
• Proficiency in reading campaign and GA4 reports
• Experience coordinating multi-disciplinary teams on live client delivery
• Excellent written English and client-facing skills
• Awareness of communication compliance in regulated categories such as healthcare and pharma
• Interest in AI, automation and emerging marketing technologies
• Degree in communications, marketing, advertising or design/visual studies preferred

Responsibilities

• Build brand strategy for assigned clients including research, consumer insight and brand architecture
• Recommend a single clear strategic direction and defend it with clients
• Translate strategy into integrated campaigns across digital, social, influencer, video, PR, print and on-ground
• Act as strategic lead, understanding client goals, category and brand tone
• Own monthly client reviews connecting performance to business outcomes
• Protect brand consistency across online and offline touchpoints
• Support new business pitches with research, insight and strategic narrative
• Use AI tools for research, planning and optimisation with sound judgement
• Guide junior team members and raise the quality of briefs

Skills

Brand strategy

Campaign planning

Client communication

Team mentoring

AI in marketing

GA4 analysis

Education

Degree in communications, marketing, advertising or design/visual studies

Tools

GA4

Meta Ads

Google Ads

Job description

About the Role: What a Brand Strategist Means at Social DNA

At Social DNA, a Brand Strategist is not a coordinator or an account manager. You find the insight, set the direction and make sure every campaign has a reason to exist.

You connect a client's business objectives to creative execution, and you own the thinking that our content, design, video and performance teams build on.

Responsibilities

• - Build brand strategy for assigned clients: research, consumer insight, positioning, brand architecture and communication frameworks.
• - Recommend one clear strategic direction and defend it with clients, rather than presenting a menu of options.
• - Translate strategy into integrated campaigns across digital, social, influencer, video, PR, print and on-ground, working with content, design and video teams on scripts, shoots and production.
• - Act as the strategic lead for assigned clients, understanding their business goals, category and brand tone.
• - Own the monthly client review: read performance numbers, connect them to business outcomes, and drive growth and retention.
• - Protect brand consistency across all touchpoints, online and offline.
• - Support new business pitches with research, insight and strategic narrative.
• - Use AI tools for research, planning and optimisation, with clear judgement on where they help and where they don't.
• - Guide junior team members and raise the quality of briefs across the team.

Qualifications

• - 3–5 years of experience working at an advertising, branding or digital agency (mandatory). In-house marketing and freelance roles do not count towards this requirement.
• - A portfolio showing strategy you personally led: the business problem, your insight and what changed as a result.
• - Exposure to at least three of: digital marketing, PR, events, print, photoshoots or video production.
• - Strong understanding of social media strategy, content planning and campaign management.
• - Working knowledge of paid media (Meta and Google) and the ability to read campaign and GA4 reports.
• - Experience coordinating multi-disciplinary teams on live client delivery.
• - Excellent written English, presentation and client-facing skills.
• - Awareness of communication compliance in regulated categories such as healthcare and pharma.
• - Interest in AI, automation and emerging marketing technologies.
• - Degree in communications, marketing, advertising or design/visual studies preferred.

Selection Process

Shortlisted candidates complete a written brand challenge, followed by a live presentation at our Hyderabad office. Please include a portfolio or work samples with your application.

Work Schedule

Monday to Friday, plus the 1st, 3rd and 5th Saturday of each month | 9:30 AM to 6:30 PM

About the Company

Social DNA is an award-winning, Hyderabad-based brand and digital marketing agency with 14+ years of building brands that scale with impact.

Our work has been recognised at the Brand Story Awards 2024 and the Digies Awards 2025, and we blend creativity, strategy and technology to deliver integrated 360° solutions across digital, PR, video, print and on-ground activations.

We work with brands including L&T Metro Rail, Apollo Hospitals, Cipla and My Home Group, across healthcare, real estate, retail, FMCG, education, lifestyle and emerging sectors, driven by a culture of innovation, ownership and measurable growth.