Brand Strategist

Skylight Mediakart Solutions LLP; Dadri; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Skylight Mediakart Solutions LLP is seeking a Brand Strategist for an on-site role in Noida. The candidate will develop and refine brand strategies that align with client objectives, position brands effectively, and ensure consistency across digital and offline touchpoints.

The role requires market analysis, brand architecture definition, messaging frameworks, and collaboration with creative, media, and account teams to translate strategy into campaigns.

Qualifications

• Ability to develop and execute comprehensive Brand Strategy and Brand Development initiatives that support clear positioning and growth objectives.
• Experience in Branding and Brand Management, including maintaining brand consistency, guidelines, and long-term brand equity across channels.
• Strong Communication skills, with the ability to articulate complex ideas clearly in presentations, workshops, and written documentation for diverse stakeholders.
• Background in marketing, digital advertising, or related fields, with familiarity in audience insights, consumer behavior, and campaign planning.
• Bachelor’s degree in Marketing, Business, Communications, or a related discipline; advanced qualifications are an advantage.

Responsibilities

• Create brand guidelines and translate strategy into campaigns and experiences.
• Participate in client briefings and presentations to align on brand objectives.
• Evaluate campaign performance against brand goals and recommend data-informed improvements.
• Maintain up-to-date understanding of industry trends and digital advertising best practices.

Skills

Brand Strategy

Brand Development

Communication skills

Marketing & digital advertising

Campaign planning

Audience insights

Data analytics tools

Cross-functional collaboration

Organizational skills

Education

Bachelor’s degree in Marketing, Business, Communications, or related discipline

Tools

Analytics tools

Job description

Company Description Skylight Mediakart Solutions LLP is an advertising platform that helps brands execute relevant and impactful digital campaigns through AI-powered contextual intelligence, innovative ad experiences, and premium media solutions. The company enables brands to reach the right audience in the right context across high-intent digital environments, ensuring campaigns are effective, measurable, and performance-driven. Its platform combines contextual targeting, audience intelligence, creative innovation, and strong publisher partnerships to deliver campaigns across websites, mobile apps, CTV, video, rich media, display, and push notifications. Mediakart focuses on creating high-impact, interactive ad experiences supported by transparent reporting, real-time optimization, and actionable insights. Leading brands across multiple sectors, including FMCG, Automotive, BFSI, Consumer Technology, Retail, Healthcare, Travel, Education, QSR, and Lifestyle, trust Mediakart for advertising solutions that blend intelligence, creativity, and scale.

Role Description The Brand Strategist is a full-time, on-site role based in Noida. This role involves developing and refining brand strategies that align with client business goals, positioning, and target audiences, while ensuring consistency across digital and offline touchpoints. The Brand Strategist will conduct market and competitor analysis, define brand architecture, messaging frameworks, and value propositions, and collaborate closely with creative, media, and account teams to translate strategy into campaigns and experiences. Daily responsibilities include creating brand guidelines, participating in client briefings and presentations, evaluating campaign performance against brand objectives, and recommending data-informed improvements. The role requires maintaining a deep understanding of industry trends, consumer behavior, and digital advertising best practices to help clients build distinctive, future-ready brands.

Qualifications

• Ability to develop and execute comprehensive Brand Strategy and Brand Development initiatives that support clear positioning and growth objectives.
• Experience in Branding and Brand Management, including maintaining brand consistency, guidelines, and long-term brand equity across channels.
• Strong Communication skills, with the ability to articulate complex ideas clearly in presentations, workshops, and written documentation for diverse stakeholders.
• Background in marketing, digital advertising, or related fields, with familiarity in audience insights, consumer behavior, and campaign planning.
• Bachelor’s degree in Marketing, Business, Communications, or a related discipline; advanced qualifications are an advantage.
• Proven experience in a brand, strategy, or planning role within an agency or brand-side environment, preferably in digital-first contexts.
• Comfort working with data and analytics tools to interpret brand performance and inform strategic recommendations.
• Collaborative mindset, ability to work cross-functionally with creative, media, and client servicing teams, and strong organizational skills to manage multiple projects.