Brand Strategy Partner (Creative Brand Planning & Strategy)

Publicis Groupe; Mumbai; On-site; INR 3,500,000 - 7,000,000; Full time

Job summary

Publicis Groupe Mumbai is seeking a Brand Strategy Partner to lead brand planning and strategy across diverse campaigns and client briefs.

You will analyze demographics and consumer insights, develop briefs, and guide project teams on experience and behavioural trends, while partnering with senior leaders to shape the vision for new business presentations and ensure all communications stay on strategy.

Qualifications

• In depth strategic and tactical knowledge of online media and advertising industry.
• Excellent presentation and communication skills.
• Self-starting, confident team player.
• Conduct best in class industry analysis and research.
• Ability to use technology to drive innovation throughout our businesses.

Responsibilities

• Gaining context for communication strategies by analyzing data and insights.
• Strategize, develop briefs, and inform project team about consumer experience and behavioural trends.
• Contribute to guidance on trends, analysis, inspirations to influence daily work; formulate vision for new business presentations and create the strategy needed to drive successful results in all the initiatives.
• Demonstrate leadership and innovation for strategy, research and measurement.
• Advise on or design new research to explore underlying consumer motivations.
• Write creative briefs and ensure that all resulting communications are on strategy.

Skills

Strategic knowledge

Presentation skills

Communication skills

Industry analysis

Tech for innovation

Job description

Position: Brand Strategy Partner(Brand Planning & strategy)

Exp Required: 6+ years

Main Task & Responsibilities:

• Gaining a comprehensive context for communication strategies, briefs by analyzing a wide range of information, including demographics, socio-economics opportunities & challenges through primary & secondary data/understanding/insights
• Strategize, develop briefs, and inform project team about consumer experience and behavioural trends.
• Key contributor to provide guidance in trends, analysis, inspirations to influence our daily work. With guidance of senior members, formulate the vision for new business presentations and create the strategy needed to drive successful results in all the initiatives.
• Demonstrate leadership and innovation for strategy, research and measurement.
• Also work closely with senior members to advise on or design new research to further explore underlying consumer motivations.
• Write creative briefs and ensure that all resulting communications are on strategy.

Skills:

• In depth strategic and tactical knowledge of online media and advertising industry
• Excellent presentation and communication skills
• Self-starting, confident team player
• Conduct best in class industry analysis and research
• Ability to use technology to drive innovation throughout our businesses