Creative Strategist

Kreative & Co.; Navi Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Kreative & Co. in Navi Mumbai invites a Creative Strategist to shape the creative vision for campaigns and brand initiatives.

This on-site role requires translating business goals into compelling strategies and working closely with design, content, and performance marketing teams to ensure cohesive storytelling across digital and offline channels. You will conduct market research, craft narratives, present recommendations in client meetings, and refine concepts based on performance data and

Qualifications

• Strong ability to translate business objectives into compelling creative direction.
• Experience in brand strategy, messaging frameworks, and audience segmentation.
• Excellent writing skills for conceptual copy and brand narratives.
• Solid research skills to analyze markets, competitors, and campaign performance.

Responsibilities

• Develop creative strategy and lead brand storytelling across campaigns.
• Translate business goals into creative concepts and campaign ideas.
• Collaborate with design, content, and performance teams to ensure cohesive storytelling.
• Present strategic recommendations in client meetings and refine concepts based on feedback.
• Stay updated with industry trends and bring fresh, innovative thinking to projects.

Skills

Creative strategy

Brand strategy

Storytelling

Research

Cross-functional collaboration

Agency experience

Education

Bachelor’s degree in Marketing/Advertising/Design

Job description

Role Description The Creative Strategist is a full-time, on-site role based in Navi Mumbai, responsible for developing and guiding the creative vision for client campaigns and brand initiatives. This role involves translating business objectives into compelling creative strategies, collaborating closely with design, content, and performance marketing teams to ensure cohesive brand storytelling. Day-to-day tasks include conducting market and audience research, crafting brand narratives and campaign concepts, and overseeing the execution of creative ideas across digital and offline channels. The Creative Strategist will participate in client meetings, present strategic recommendations, and refine concepts based on performance data and feedback. The role also requires staying current with industry trends and bringing fresh, innovative thinking to every project.

Qualifications

• Strong Creative Strategy and Creative Direction skills to shape campaign concepts and overall brand storytelling.
• Experience in Brand Strategy, including positioning, messaging frameworks, and audience segmentation.
• Excellent Writing skills for conceptual copy, brand narratives, and campaign ideas.
• Solid Research abilities to analyze markets, competitors, audience behavior, and campaign performance.
• Proven experience in a creative or strategy role within an agency or brand environment.
• Ability to collaborate effectively with cross-functional teams and present ideas clearly to stakeholders.
• Comfort working on-site in Navi Mumbai and managing multiple projects with tight deadlines.
• Bachelor’s degree in Marketing, Communications, Advertising, Design, or a related field; equivalent experience considered.
• Knowledge of digital marketing channels, social media platforms, and performance metrics is an advantage.
• Portfolio or case studies demonstrating strategic thinking and impactful creative work are highly preferred.