Brand Manager

PinnacleU; Gurugram District; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

PinnacleU is seeking a Brand/Marketing leader who will own a brand, category and launch strategy across channels including quick commerce and marketplaces. You’ll decide where to invest, how to position, and track ROAS to optimize impact.

This role requires hands-on market experience, strong business sense and a track record of scaling consumer brands. You'll collaborate with founders, sales, growth and supply chain to ensure timely activations, precise budgets and compelling creative briefs

Qualifications

• 3+ years in Brand/Marketing with ownership of a brand, category, campaign or launch.
• Strong commercial thinking; can defend numbers and spot when a tactic stops making business sense.
• Sharp budget judgment: know when to invest, experiment or kill something.
• Creative thinking; able to write a brief that inspires a creative team.

Skills

Brand ownership

Commercial thinking

Budget judgment

Creative thinking

Food/FMCG experience

0→1 launch experience

Quick commerce & marketplace expertise

Large FMCG + startup experience

Southern market experience

Agency/vendor or team management

Job description

• The Brand. You’ll decide what we launch, who it’s for, when it goes live, and where we put our money. The plan evolves as fast as the market does.
• The Consumer. Go beyond demographics. Understand what people buy, what makes them switch, what keeps them coming back — and what makes them choose us over the brand they’ve trusted for years.
• The Portfolio. Own the SKU story — pack sizes, pricing, assortment, launches and what gets discontinued. Work with product and supply chain to make the portfolio commercially stronger.
• Go-to-Market. Decide where we enter, which cities and channels come first, and what needs to work before we scale.
• Every Channel That Matters. Quick commerce, marketplaces, modern trade, general trade and D2C. From listings and ratings to share of search and merchandising — you’ll know what is moving the needle.
• The Money. Own the marketing budget. Know where every rupee goes, what comes back, what doesn’t — and have the conviction to double down or cut it.
• The Numbers. Track awareness, trial, repeat, velocity, ROAS and share of search. Know the story behind the dashboard, not just the dashboard itself.
• The Creative Brief. Turn messy business problems into clear creative direction. Give the team a sharp problem, a real constraint and something worth saying — then let great creatives do their thing.
• Experiences That Get People to Try. Build activations, partnerships, sampling and regional campaigns. In food, tasting often beats telling — and you’ll build that into the strategy.
• Making Things Happen. You’ll work across founders, sales, growth, product and supply chain. If a launch is stuck because packaging is sitting at a printer, you’ll know — and you’ll fix it.

MUST-HAVES

• 3+ years in Brand/Marketing with genuine ownership of a brand, category, campaign or launch.
• Strong commercial thinking. You can build a plan, defend the numbers and spot when something stops making business sense.
• Sharp budget judgment. You know when to invest, when to experiment and when to kill something.
• Creative thinking. You can write a brief that gives a creative team something exciting to solve.

STRONGLY PREFERRED

• Food/FMCG experience. You understand packaging, pricing, sampling, distribution and the realities of building a food brand.
• 0→1 launch experience. You’ve taken something from an idea to an actual product on the shelf — and know what can go wrong along the way.
• Quick commerce & marketplace expertise. Listings, assortment, ads, ratings, merchandising and share of search.
• Both sides of the table. Experience in a large FMCG organisation and a startup — rigour from one, speed from the other.
• Hands-on Southern market experience. Regional distributors, trade, media, creators and consumer behaviour.
• Agency, vendor or team management. You know how to get people moving without needing a giant team around you.