Brand Manager

Trzy Innovationz; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Cell phone reimbursement

Performance bonus

Job summary

A dynamic marketing firm in India is looking for a Mid-Senior level Marketing Manager. The role involves developing strategies to enhance brand presentation, managing marketing campaigns across various media, and conducting market research to inform brand decisions. Candidates should possess a Master's degree and a minimum of 7 years of marketing experience. Benefits include a performance bonus and cell phone reimbursement. Join us to shape the future of our brand!

Qualifications

• Minimum 7 years total work experience in marketing.
• Proven ability to manage brand strategies and marketing campaigns.
• Strong analytical skills for market research and trend analysis.

Responsibilities

• Develop and manage marketing strategies across multiple channels.
• Oversee brand budgeting and marketing consistency.
• Conduct analysis on campaign performance and customer insights.

Skills

Brand strategy management

Marketing campaign development

Market research and analysis

Budget management

Education

Master’s degree

Job description

Job Overview

You will play a pivotal role in growing business, customer base, and improving stakeholder experience. You are expected to be innovative, web and multimedia savvy.

In summary, you are responsible for adapting a brand strategy for the company's target market. As the 'brand guardian', you drive and ensure the maintenance of the client's brand integrity across all company marketing initiatives and communications and may manage a portfolio of Services.

Responsibilities

Developing strategies and managing marketing campaigns across print, broadcast, and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands.

Managing brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.

Planning and execution of all communications and media actions on all channels, including online and social media.

Assisting with product development, pricing and new product launches, as well as working with the Business Development team to develop new business opportunities.

Creating and managing promotional collateral to establish and maintain product branding.

Managing the budget for advertising and promotional items.

Competitor and customer insights analysis.

Keeping up with competitors across markets to stay current with trends, as well as trying to predict future trends.

Measurement and evaluation of marketing communication campaigns, reviewing the success of marketing campaigns and creating reports.

Supervising advertising, product/service design and other forms of marketing to maintain consistency in branding.

Meeting with clients and working with colleagues across multiple departments (such as Production, Digital, Business Development Managers, etc.).

Managing brand budgets across departmental touchpoints.

Overseeing the organization of events such as product launches, exhibitions, and photo shoots.

Collaborating with Business Development team to develop marketing partnerships with retailers, media partners, and other external partners to broaden the reach of the business’s brand messaging.

Conducting research and analyses, translating campaign performance into communication documents and reports, which are distributed to senior brand marketing management and key stakeholders. Some of these documents are marketing briefs, competitive analyses, campaign recap decks, and so forth.

In charge of providing strategic input and direction for the brand, developing non-campaign brands while keeping the company’s vision, mission, and objectives in mind; and advising internal and external stakeholders on issues relevant to the brand.

Qualifications

Education: Master’s degree (Required)

Experience: Minimum 7 years total work (Required)

Job Details

Job Type: Full-time

Seniority Level: Mid-Senior level

Employment Type: Full-time

Job Function: Marketing and Sales

Industry: Events Services

Location: Gurugram, Gurgaon - 122011, Haryana (Required)

Benefits

• Cell phone reimbursement
• Performance bonus

Schedule

• Morning shift
• Weekend availability

Additional Information

Referral program increases your chances of interviewing by 2x.