Marketing Manager

Glenmark Pharmaceuticals; Mumbai; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

Glenmark Pharmaceuticals in Mumbai is seeking an experienced Brand Manager to lead end‑to‑end brand management across multiple portfolios, including strategy formulation, brand planning, and performance evaluation, backed by deep market understanding from internal and external data analysis.

You will drive annual brand plans and promotional tactics, lead launches, monitor market dynamics, coordinate with sales, and build insights from IQVIA data and field feedback from KOLs and KBLs.

Qualifications

• 10-12 years of experience in Pharma Marketing.
• MBA/PGDM/MMS with science degree is preferred.
• Strong capabilities in market analysis, strategy, and product lifecycle management.

Responsibilities

• Develop annual Brand plans/Therapy plans to drive top-line growth and align with global strategy.
• Translate strategies into promotional mix and tactics to achieve therapy/brand leadership.
• Analyse resources and allocate across therapies based on lifecycle and market opportunity.
• Evaluate strategy effectiveness and adjust plans to changing market and financial status.
• Coordinate with sales teams to enhance in-clinic performance and strategy execution.
• Conduct market research and monitor IQVIA data and competitors to build insights.
• Engage with KOLs/KBLs to gather market insights and inform portfolio decisions.
• Identify new products and plan successful launches and portfolio expansion.
• Perform market research to identify therapeutic gaps among HCPs, patients, and therapies.

Skills

Brand management

Market analysis

Strategic planning

Leadership

Education

B.Sc / B.Pharm + MBA/PGDM/MMS

Job description

Position description:

In this role, the incumbent will be responsible for leading comprehensive brand management across multiple portfolios, including strategy formulation, brand planning, and performance evaluation. This role involves deep market understanding through internal and external data analysis, primary and secondary research, and setting clear brand objectives with defined positioning, segmentation, and targeting strategies.

Primary Responsibilities:

• Develop annual Brand plans/Therapy plans comprising innovative strategies in-clinic/digital/pharmacy/patient level to drive top-line achievement, and ensure sustainable growth and profitable business of assigned therapies in alignment with the global strategy.
• Converting strategies into creative and effective promotional mix/ tactics to attain Therapy/brand leadership, customer loyalty, and team motivation.
• Analysing and allocating resources amongst therapies and brands commensurate with product life-cycle and market opportunity.
• Continuously evaluating the effectiveness of strategies and promotional plans as per the market trends and dynamics as well as the financial status and modifying/ customizing them to achieve the objective.
• Effectively communicating with the sales team using various media and briefing/ guiding them to improve in-clinic performance and excel in the execution of strategies.
• Extensively analysing market scenario (IQVIA), internal sales, prescription data, and competitors' information to monitor assigned therapies and brands' health and build necessary market insights.
• Doing fieldwork to build and maintain relationships with the country's KOLs and KBLs related to assigned therapies as well as to collect market insights from multiple stakeholders
• Identifying new products in segments of interest and ensuring successful new launches and portfolio management
• Market Research to identify the therapeutic gaps at the level of HCPs/Patients/ Therapies/other stakeholders

Educational qualifications preferred

B.Sc / B.Pharm + MBA/PGDM/MMS

Required work experience

10 -12 years of experience in Pharma Marketing