Brand Manager (Nutraceuticals)

Adecco India; Gurugram District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Adecco India is seeking an experienced Brand Manager for FMCG/OTC/Nutraceuticals based in Gurgaon (Sector 62). This full-time, office-based role demands end-to-end ownership of brands, from strategy to growth and revenue delivery.

You will drive campaigns across TV/CTV, digital, e-commerce and trade channels, collaborate with cross-functional teams, optimize PDPs and marketplace listings, and translate data into actionable business plans in a fast-paced environment.

Qualifications

• 5+ years of experience in Brand Management / Marketing.
• Experience in FMCG, Pharma OTC, Nutraceuticals, Consumer Healthcare, Wellness.
• Proven experience managing brands/products with measurable targets.
• Strong experience in brand strategy, product growth and integrated campaigns.
• Exposure to TV/CTV, digital and performance marketing.
• Understanding of Meta and Google marketing funnels and metrics.
• Experience with e-commerce and marketplaces including PDPs and listings.
• Exposure to modern trade, general trade, pharmacy/chemist and trade marketing.
• Analytical mindset with ability to translate data into strategy.
• Excellent stakeholder management, communication and PM skills.
• Hands-on, entrepreneurial in fast-paced, target-driven environment.

Responsibilities

• Own the brand and product growth strategy and plans.
• Drive revenue, CAC, ROAS and other key metrics.
• Develop strategies for hero products and new launches.
• Identify USPs and market opportunities for strong propositions.
• Lead integrated marketing campaigns across TV/CTV, digital and retail.
• Collaborate with creative, media and performance teams.
• Coordinate with cross-functional teams including Sales, E-commerce, Trade Marketing.
• Track competitor activity and market opportunities.
• Optimise PDPs, product listings and marketplace communications.
• Develop marketing communication for modern trade, general trade, pharmacies and chemists.

Skills

Brand management

Marketing

Digital marketing

Performance marketing

E-commerce

Marketplaces

Brand strategy

Product growth

Analytics

Stakeholder management

Communication

Project management

Fast-paced environment

Job description

Position : Brand Manager FMCG / OTC / Nutraceuticals

Location: Gurgaon, Sector 62
Work Mode: Work from Office
Experience: 5+ Years
Industry: FMCG / Pharma OTC / Nutraceuticals / Consumer Healthcare / Wellness

Job Type : Full Time

About the Role

We are looking for an experienced Brand Manager to take end-to-end ownership of assigned brands/products, from brand strategy and positioning to consumer acquisition, product growth and revenue delivery.

This is a business-focused brand management role requiring a combination of strong brand-building, digital marketing, product growth and commercial understanding. The candidate will work closely with cross-functional teams to drive growth across digital, e-commerce, marketplaces, modern trade, general trade and pharmacy channels.

Key Responsibilities

• Own the overall brand and product growth strategy, including annual, quarterly and monthly plans.
• Drive revenue, volume, contribution, CAC, ROAS, conversion, repeat purchase and other key business metrics.
• Develop strategies for hero products, new launches and underperforming SKUs.
• Identify product USPs, consumer insights and market opportunities and convert them into strong marketing propositions.
• Lead integrated marketing campaigns across TV/CTV, digital, social media, retail, print, outdoor and other relevant channels.
• Work with creative and media agencies to develop impactful brand communication and media plans.
• Collaborate with performance marketing teams to align brand campaigns with acquisition and revenue objectives.
• Understand and optimise key digital metrics such as CAC, ROAS, CTR, CVR and AOV.
• Drive brand growth across Amazon, Flipkart, Nykaa, Blinkit, Zepto, Instamart and other marketplaces.
• Optimise PDPs, product listings, A+ content, storefronts, banners and marketplace communication.
• Develop marketing communication for modern trade, general trade, pharmacies and chemists, including POSM and retail activation.
• Lead end-to-end marketing strategy for new product launches, including positioning, pricing, proposition, communication, media, e-commerce and retail.
• Track competitor activities, pricing, promotions, product launches and communication to identify market opportunities.
• Work closely with Performance Marketing, Creative, Content, E-commerce, Sales, Trade Marketing, Product/R&D, Regulatory, Supply Chain and Finance teams.

Candidate Profile

• 5+ years of experience in Brand Management / Marketing.
• Experience in FMCG, Pharma OTC, Nutraceuticals, Consumer Healthcare, Wellness or related consumer categories.
• Proven experience managing brands/products with measurable business or revenue targets.
• Strong experience in brand strategy, product growth and integrated marketing campaigns.
• Exposure to TVC/CTV, digital and performance marketing.
• Good understanding of Meta and Google marketing funnels and key digital performance metrics.
• Experience with e-commerce and marketplaces, including PDPs, product listings and A+ content.
• Exposure to modern trade, general trade, pharmacy/chemist and trade marketing.
• Strong commercial and analytical mindset with the ability to convert data into actionable business strategies.
• Excellent stakeholder management, communication and project management skills.
• Hands-on, entrepreneurial and comfortable working in a fast-paced, target-driven environment.