Brand Manager

Bhumika Group; New Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Bhumika Group in New Delhi is seeking a Brand Manager to own brand strategy, positioning, and cross-channel consistency. You will plan monthly/annual marketing calendars, drive ATL and digital campaigns, and oversee launches within timelines.

Additionally, you will conduct market research, manage budgets, support sales targets, track brand health, and coordinate with sales, product, creative, and agencies to ensure timely delivery and ROI across channels.

Responsibilities

• Brand Strategy & Positioning - Defining brand identity, value proposition, and ensuring consistent positioning across all touchpoints
• Marketing Plan & Campaign Management - Planning and executing the monthly/annual marketing calendar, campaigns (ATL/digital), and launches within timelines
• Market Research & Competitive Analysis - Tracking consumer insights, market trends, and competitor activity to inform strategy
• P&L / Budget Management - Owning the brand's marketing budget, spend allocation, and ROI across channels
• Sales & Revenue Contribution - Driving brand's contribution to sales/revenue targets, often working closely with the sales team
• Brand Health & Equity Tracking - Monitoring brand awareness, recall, perception, and customer satisfaction scores
• Cross-functional Coordination - Working with sales, product/project, creative, and digital teams to ensure aligned execution
• Agency & Vendor Management - Managing creative, media, performance and research agencies for quality and timely delivery

Job description

Position - Brand Manager

Location - New Delhi (GK-2)

Job Description

• Brand Strategy & Positioning - Defining brand identity, value proposition, and ensuring consistent positioning across all touchpoints
• Marketing Plan & Campaign Management - Planning and executing the monthly/annual marketing calendar, campaigns (ATL/digital), and launches within timelines
• Market Research & Competitive Analysis - Tracking consumer insights, market trends, and competitor activity to inform strategy
• P&L / Budget Management - Owning the brand's marketing budget, spend allocation, and ROI across channels
• Sales & Revenue Contribution - Driving brand's contribution to sales/revenue targets, often working closely with the sales team
• Brand Health & Equity Tracking - Monitoring brand awareness, recall, perception, and customer satisfaction scores
• Cross-functional Coordination - Working with sales, product/project, creative, and digital teams to ensure aligned execution
• Agency & Vendor Management - Managing creative, media, performance and research agencies for quality and timely delivery