Brand Manager- Chennai

Global Serve Solutions; Chennai District; On-site; INR 1,200,000 - 1,500,000; Full time

Job summary

Global Serve Solutions in Chennai, Tamil Nadu seeks a passionate Brand Manager Marketing to lead brand-building initiatives and drive marketing campaigns across digital and traditional platforms.

The ideal candidate understands consumer behavior, brand positioning, market research, and go-to-market strategies, and will collaborate with creative, media and activation teams to maximize impact.

Qualifications

• The ideal candidate has a solid understanding of consumer behavior, brand positioning, market research, and go-to-market strategies.
• We are looking for a passionate and strategic Brand Manager to lead brand-building initiatives and drive marketing campaigns across digital and traditional platforms.
• The role requires collaboration with creative, media and activation teams to deliver impact.

Responsibilities

• Brand Strategy and Positioning: develop and execute strategies to build equity, awareness, and preference.
• Marketing Campaigns: plan and manage end-to-end 360 campaigns (ATL, BTL, digital).
• Digital and Social Media: drive the brand's digital presence and content marketing.
• Market Analysis: conduct consumer and competitor research to identify trends and opportunities.

Skills

Brand Strategy

Campaign Management

Digital Marketing

Market Research

Go-to-Market

Job description

Call 7092982513, 9791593200

Brand Manager Marketing

Location:

Chennai, Tamil Nadu

Department:

Marketing C Branding

About the Role:

We are looking for a passionate and strategic Brand Manager to lead and work brand-

building initiatives and drive marketing campaigns across digital and traditional platforms.

The ideal candidate will have a solid understanding of consumer behavior, brand

positioning, market research, and go-to-market strategies.

Key Responsibilities:

• Brand Strategy s Positioning:
• Develop and execute brand strategies to build equity, awareness, and preference in
• the market.
• Ensure consistent messaging across all communication channels.
• Marketing Campaigns:
• Plan and manage end-to-end 360 marketing campaigns (ATL, BTL C digital).
• Work closely with creative, media, and activation agencies to develop effective
• campaigns.
• Digital s Social Media:
• Drive the brand's digital presence through performance marketing, influencer
• collaboration, and content marketing.
• Monitor and analyze engagement metrics to optimize reach and impact.
• Market Analysis s Insights:
• Conduct consumer and competitor research to identify trends and opportunities.