Brand Manager

Glam21 Beauty Pvt Ltd.; New Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Glam21 Beauty Pvt Ltd is seeking a Brand Manager to shape brand strategy and drive growth from Delhi. You will lead 360 marketing campaigns across digital, social, and influencer channels, directing product launches and go-to-market strategies.

We value a data-driven, creative thinker with 5–8 years in Brand Management and a background in Beauty or Personal Care. Collaboration with cross-functional teams is essential to succeed.

Qualifications

• 5–8 years of experience in Brand Management.
• Experience in Beauty / Cosmetics / Personal Care preferred.
• Strong understanding of Digital Marketing & Influencer ecosystem.
• Excellent communication, analytical & project management skills.
• Creative thinker with a data-driven mindset.
• Bachelor's degree with relevant experience.

Responsibilities

• Develop & execute brand strategy and positioning.
• Lead 360 marketing campaigns across digital, social & influencer channels.
• Drive product launches & go-to-market strategies.
• Understand market trends, consumer insights & competitor landscape.
• Build impactful content and brand communication.
• Lead and guide the Influencer Marketing team with strategic direction, creative inputs and campaign ideas.
• Collaborate with creative, marketing and cross-functional teams.
• Track campaign performance, ROI, brand awareness & sales growth.

Skills

Brand management

Digital marketing

Influencer marketing

Project management

Communication skills

Education

Bachelor's degree

Job description

What Youll Be Doing:

• Develop & execute brand strategy and positioning.
• Lead 360 marketing campaigns across digital, social & influencer channels.
• Drive product launches & go-to-market strategies.
• Understand market trends, consumer insights & competitor landscape.
• Build impactful content and brand communication.
• Lead and guide the Influencer Marketing team with strategic direction, creative inputs and campaign ideas.
• Collaborate with creative, marketing and cross-functional teams.
• Track campaign performance, ROI, brand awareness & sales growth.

What Were Looking For:

5-8 years of experience in Brand Management.
Experience in Beauty / Cosmetics / Personal Care preferred.
Strong understanding of Digital Marketing & Influencer Ecosystem.
Excellent communication, analytical & project management skills.
Creative thinker with a data-driven mindset.
Bachelors degree with relevant experience.

Location:

NetajI Subhash Place, Pitampura, North-West Delhi