Senior Brand Manager | Beauty Brands |

N Human Resources & Management Systems; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

N Human Resources & Management Systems is seeking a Senior Brand Manager to join India’s leading personalized beauty brand in Hyderabad. You will drive brand strategy, manage product development, and oversee integrated marketing campaigns.

The ideal candidate should have over 5 years of brand management experience in cosmetics or FMCG and possess strong analytical and communication skills. An MBA/PGDM in Marketing from a reputed institution is preferred.

Qualifications

• 5+ years of core brand management experience.
• Experience in Cosmetics, Skincare, Beauty, FMCG, D2C or Consumer Products.
• Strong understanding of the complete marketing mix.

Responsibilities

• Drive brand vision, positioning and growth strategy.
• Identify market opportunities through consumer and competitor research.
• Lead New Product Development strategy.

Skills

Brand management

Market research

Campaign management

Analytical skills

Communication skills

Education

MBA/PGDM in Marketing

Job description

Overview

Role: Senior Brand Manager-Beauty Brand

Location: Hyderabad

Job Overview: Join India’s leading personalized beauty brands and drive brand growth, innovation, and market leadership. As Senior Brand Manager, you will own brand strategy, consumer insights, new product development, campaign execution, and performance management across multiple marketing channels.

Responsibilities

• Drive brand vision, positioning and growth strategy.
• Identify market opportunities through consumer and competitor research.
• Lead New Product Development (NPD) strategy and go-to-market planning.
• Manage integrated marketing campaigns across digital, PR, content, media and partnerships.
• Build strategic relationships with agencies, vendors and industry partners.
• Oversee PR activations, media planning and brand implementation.
• Track campaign ROI, KPIs and consumer sentiment.
• Monitor product distribution, pricing, market applications and sales estimates.
• Create engaging customer-centric content that drives acquisition and retention.

Requirements

Ideal Candidate Profile:

• 5+ years of core brand management experience.
• Experience in Cosmetics, Skincare, Beauty, FMCG, D2C or Consumer Products.
• Strong understanding of the complete marketing mix.
• Expertise in brand strategy, campaign management and audience segmentation.
• Strong analytical, forecasting and market research capabilities.
• Experience managing budgets, agencies and cross-functional stakeholders.
• Excellent communication and presentation skills.
• MBA/PGDM in Marketing from a reputed B-School preferred.