Brand Manager

Mahindra And Mahindra Ltd.; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Mahindra And Mahindra Ltd. in Mumbai seeks an experienced Brand Manager to lead long-term brand strategy and annual brand plans, driving growth across markets.

You will steer integrated campaigns across ATL, BTL, Digital, CRM, social media and regional channels, and own the annual communication calendar. You will collaborate with Sales, Product and Marketing teams on launches, insights and category growth, while monitoring campaign performance, budgets and governance to maximize brand equity and

Qualifications

• Experience in integrated marketing, consumer insights, and cross-functional collaboration.
• Proven ability to drive growth through strategic brand planning and execution.

Responsibilities

• Partner with Brand Head to develop and execute long-term brand strategy and annual brand plans.
• Lead brand development initiatives to maximize sales, market share, and brand health.
• Develop and execute integrated campaigns across ATL, BTL, Digital, CRM, Social Media, PR, and regional channels.
• Create briefs for agencies and cross-functional teams; manage annual communication calendar.
• Drive development of brand communication aligned with objectives.
• Monitor and optimize campaign performance and digital KPIs to achieve targets.
• Lead consumer research and insights for innovation, product development, and marketing.
• Collaborate with Product Planning and Product Development on launches, enhancements and variants.
• Work with Sales teams to execute market-specific initiatives and forecast alignment.
• Track competitive activity and market trends to suggest interventions and growth.
• Manage brand budgets with governance and ROI.
• Collaborate with sales planning to shape demand and volumes.
• Lead cross-functional projects for timely execution of brand objectives.

Skills

Brand management

Marketing strategy

Campaign management

Cross-functional collaboration

Consumer insights

Product launches

Budget governance

Market research

Education

MBA/PGDM in Marketing or related field

Job description

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• Partner with the Brand Head to develop and execute long-term brand strategy and annual brand plans that drive business growth.
• Lead brand development initiatives to maximize sales, market share, brand equity, and overall brand health.
• Develop and execute integrated marketing campaigns across ATL, BTL, Digital, CRM, Social Media, PR, and regional activation channels.
• Create communication briefs for agencies and cross-functional teams, and manage the annual communication and content calendar.
• Drive the development of impactful brand communication aligned with business and brand objectives.
• Monitor and optimize campaign performance, digital KPIs, and marketing effectiveness to achieve volume and market share targets.
• Lead consumer research and insight generation to support innovation, product development, and marketing initiatives.
• Collaborate with Product Planning and Product Development teams on new product launches, product enhancements, refreshes, and variant introductions.
• Work closely with Sales, Regional, and Sales Planning teams to execute market-specific initiatives, align demand forecasting, and support business goals.
• Track competitive activities, market trends, and consumer behavior to recommend strategic interventions and category growth opportunities.
• Manage brand budgets effectively, ensuring optimal allocation of resources, strong governance, and maximum return on marketing investments.
• Collaborate with sales planning team to shape current demand and forecast to mitigate supply concerns and optimise volumes
• Lead cross-functional projects and stakeholder collaboration to ensure timely execution of brand and business objectives.

Preferred Industries

Education Qualification

MBA/PGDM in Marketing or a related field

General Experience

5-8 years of experience in Brand Management, Marketing, or Category Management

Critical Experience

• Strong experience in integrated marketing, consumer insights, innovation management, and cross-functional stakeholder collaboration.
• Proven ability to drive business growth through strategic brand planning and execution.