Brand Manager

Talent Corner Hr Services; Mumbai, Navi Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Talent Corner Hr Services seeks an experienced Brand Manager to lead their mass market product portfolio. The ideal candidate will possess a solid background in the wellness, perfumes, or cosmetics industry and have 5 to 8 years of experience in brand management. Key responsibilities include developing brand strategies, managing product lifecycles, and executing marketing campaigns. A Bachelor's degree in Marketing or Business is required, with an MBA preferred. Strong analytical skills and a creative mindset are essential for this role.

Qualifications

• 5–8 years of experience in brand management within wellness, beauty, perfumes, or cosmetics.
• Strong understanding of FMCG and mass market dynamics.
• Proven experience in brand building and product launches.

Responsibilities

• Develop and execute brand strategies to drive growth and market share.
• Manage end-to-end brand lifecycle for mass market products.
• Plan and implement integrated marketing campaigns.

Skills

Brand management

Marketing strategy

Consumer behavior analysis

Product launching

Stakeholder management

Education

Bachelor's degree in Marketing or Business

MBA preferred

Job description

Role Overview

We are looking for an experienced Brand Manager to lead and manage our mass market product portfolio. The ideal candidate will have a strong background in the wellness, perfumes, or cosmetics industry and a proven track record in building and scaling consumer brands.

Key Responsibilities

• Develop and execute brand strategies to drive growth and market share
• Manage end-to-end brand lifecycle for mass market products
• Plan and implement integrated marketing campaigns (digital, retail, and offline)
• Analyze consumer behavior, market trends, and competitor activities
• Work closely with product development, sales, and distribution teams
• Oversee product launches, promotions, and pricing strategies
• Manage brand budgets and ensure ROI-driven execution
• Monitor performance metrics and optimize campaigns accordingly

Qualifications & Skills

• Bachelors degree in Marketing, Business, or a related field (MBA preferred)
• 5–8 years of experience in brand management within wellness, beauty, perfumes, or cosmetics
• Strong understanding of FMCG and mass market dynamics
• Proven experience in brand building and product launches
• Excellent analytical and problem-solving skills
• Strong communication and stakeholder management abilities

What We’re Looking For

• A creative thinker with a strong consumer-first mindset
• Ability to work in a fast-paced, dynamic environment
• Strong ownership and execution skills
• Passion for beauty, wellness, and personal care products