Brand Manager

Genericart Medicine; Maharashtra; On-site; INR 400,000 - 600,000; Full time

Job summary

Genericart Medicine in Pune is seeking a Brand Manager to build and protect the company’s brand identity across consumer touchpoints. Responsibilities include content creation, creatives design, brand communication, and positioning, ensuring assets are on-brand across digital, print, and franchise channels.

The role leads a small team and collaborates with PR and Franchise coordinators, with emphasis on strategic branding, market insights, and brand consistency.

Qualifications

• 4-8 years of experience in brand/marketing roles.
• MBA in Marketing is preferred.
• Location: Pune/ Mumbai region or willing to relocate.

Responsibilities

• Brand Identity & Positioning: define and maintain brand positioning and guidelines.
• Content Creation: lead content strategy for channels; approve calendars; ensure SEO-friendly content.
• Creatives Design: direct design team for campaigns and ensure brand consistency.
• Brand Communication: create integrated plans for launches and franchise campaigns; align messaging.
• Campaign Development & Execution: develop briefs and coordinate assets; monitor reach and engagement.
• Market & Competitor Intelligence: track branding and share insights for strategic decisions.
• PR & Reputation Management: plan media outreach and monitor sentiment.

Skills

Brand management

Content strategy

Creatives design

Brand communication

Campaign development

Education

MBA in Marketing

Tools

PR & Communications

Job description

Role Purpose

The Brand Manager is responsible for building and protecting the organization’s brand identity across all consumer touchpoints. This includes

Location

PUNE-CITY

Industry Preference

Any Industry

Education

MBA in Marketing

Experience

4-8 Years yrs

Salary Range

4 LPA - 6 LPA

Office Time

09:30 AM to 06:30 PM

Employment Type

Full Time

Contact Details

Phone[phone]
[e-mail]

Job Description

The Brand Manager is responsible for building and protecting the organization’s brand identity across all consumer touchpoints. This includes content creation, creatives design, brand communication, and brand positioning – ensuring all marketing assets (digital, print, in-store, franchise) are on-strategy, on-brief, and on-brand.

Direct reports: Content Writer, Graphic Designer, PR Executive (dotted line), and coordinates with Franchise Coordinator for brand compliance.

1: Brand Identity & Positioning.

• Define and maintain brand positioning (unique value proposition, brand persona, tone of voice).
• Develop brand architecture for products, services, and franchise network.
• Update brand guidelines (logo, colors, typography, imagery, tone).

2: Content Creation.

• Lead the content strategy for all marketing channels (social media, website, email, app, PR, franchise materials).
• Approve content calendars and key messaging themes.
• Ensure content is engaging, SEO-friendly, and compliant with pharma/regulatory norms (if applicable).
• Oversee creation of long-form content (blogs, articles, case studies, newsletters).

3: Creatives Design.

• Direct the graphic design team to produce visually compelling creatives for campaigns, social media, print, and franchise.
• Ensure all designs adhere to brand guidelines and visual identity.
• Review and approve all design assets before external release.
• Maintain a library of templates for repeatable use (social media templates, brochure templates, etc.).

4: Brand Communication.

• Develop and execute integrated brand communication plans for product launches, festivals, and franchise campaigns.
• Ensure consistent messaging across all channels (digital, print, OOH, in-store, franchise outlets).
• Work with PR executive to align external communication with brand voice.
• Manage brand-level customer communication (newsletters, announcements, crisis communication).

5: Campaign Development & Execution

• Develop integrated marketing campaign briefs (festival, product launch, franchise promotion)
• Coordinate with Content, Design, and Digital teams for campaign assets
• Monitor campaign effectiveness (reach, engagement, brand lift)

6: Market & Competitor Intelligence

• Track competitor branding, campaigns, and consumer feedback
• Share insights with marketing head for strategic decisions
• Conduct consumer research for brand perception

7: PR & Reputation Management

• Work with PR Executive to plan media outreach and press releases
• Monitor brand sentiment across online and offline channels
• Respond to brand-level reputational issues