Brand Management

BookMyMentor; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

BookMyMentor in Mumbai seeks a Senior Brand Manager with 5+ years of experience to lead brand strategy, positioning, and cross-functional collaboration across sales, product, and marketing.

You will drive end-to-end campaigns (ATL, BTL, digital), manage budgets and track ROI, and ensure consistent brand identity across customer touchpoints, with a focus on automotive/consumer brands.

Qualifications

• MBA/PGDM in Marketing, Brand Management, or related field preferred.
• Bachelor’s degree in Marketing, Business Administration, or equivalent.
• 5–8 years of experience in brand management, marketing, or integrated communications.
• Prior experience in automotive, EV, mobility, FMCG, or consumer brands preferred.
• Experience handling large-scale campaigns and agency management is an advantage.

Responsibilities

• Develop and execute brand strategies aligned with business objectives.
• Lead end-to-end execution of ATL, BTL, digital, and integrated campaigns.
• Plan and manage product launch campaigns, retail promotions, and brand activation initiatives.
• Collaborate with creative and media agencies for campaign development and execution.
• Ensure brand communication aligns with company values and business goals.
• Track ROI, brand health metrics, and present performance insights.
• Coordinate with sales, product, retail marketing, PR, and dealer networks.

Skills

Brand Building

Strategic Thinking

Campaign Management

Consumer Insight Orientation

Creative Problem Solving

Education

MBA/PGDM in Marketing or Brand Management

Bachelor’s degree in Marketing or Business Administration

Job description

Brand Management

Senior Level (5+ years)

Brand Strategy & Positioning Develop and execute brand strategies aligned with overall business objectives. Ensure consistent brand identity and messaging across all customer touchpoints. Drive brand positioning initiatives to enhance market presence and customer preference. Monitor market trends, customer insights, and competitor activities to identify growth opportunities.

Marketing Campaigns & Communication Lead end-to-end execution of ATL, BTL, digital, and integrated marketing campaigns. Plan and manage product launch campaigns, retail promotions, and brand activation initiatives. Collaborate with creative and media agencies for campaign development and execution. Ensure brand communication aligns with company values and business goals.

Digital & Consumer Engagement Work closely with digital marketing teams to drive online visibility and engagement. Support social media campaigns, influencer collaborations, and content marketing initiatives. Develop customer engagement programs to improve brand recall and loyalty.

Budgeting & Performance Tracking Manage brand marketing budgets and ensure effective utilization of resources. Track campaign effectiveness, brand health metrics, and ROI analysis. Present marketing performance reports and recommendations to leadership teams.

Cross-functional Collaboration Coordinate with sales, product, retail marketing, PR, and dealer network teams. Ensure alignment between brand strategy and retail/customer experience initiatives.

Requirements

• Education
• MBA/PGDM in Marketing, Brand Management, or related field preferred.
• Bachelor’s degree in Marketing, Business Administration, or equivalent.
• Experience
• 5–8 years of experience in brand management, marketing, or integrated communications.
• Prior experience in automotive, EV, mobility, FMCG, or consumer brands preferred.
• Experience handling large-scale campaigns and agency management is an advantage.
• Skills Required
• Strong understanding of branding and consumer marketing.
• Expertise in campaign planning and integrated marketing communication.
• Excellent stakeholder management and communication skills.
• Analytical mindset with strong project management abilities.
• Creative thinking and market awareness.

Skills Required

• Brand Building
• Strategic Thinking
• Campaign Management
• Consumer Insight Orientation
• Creative Problem Solving