Assistant Brand Manager

Kumar Promotors; Pune District; On-site; INR 350,000 - 520,000; Full time

Job summary

Kumar Promotors in Pune is seeking a hands-on marketing professional responsible for end-to-end activities across BTL, offline, and ATL channels. You will manage campaigns, events, exhibitions, and digital coordination while ensuring consistent brand communication and effective vendor relationships.

The role requires strong communication, multitasking abilities, and a track record in on-ground marketing execution within Real Estate/Advertising or similar sectors.

Qualifications

• Experience in handling end-to-end marketing activities (BTL + Offline + ATL).
• Strong understanding of brand communication, campaign planning, and execution.
• Experience in BTL activities including events, activations, exhibitions, and on-ground marketing.
• Understanding of digital and social media coordination (campaigns, content, performance tracking).
• Experience in managing marketing collaterals (brochures, flyers, hoardings, branding materials).
• Strong vendor management skills (agencies, printers, fabrication, digital partners).
• Ability to coordinate ATL activities (print, radio, outdoor) at execution level.
• Strong communication, coordination, and multitasking abilities

Responsibilities

• Experience in handling end-to-end marketing activities (BTL + Offline + ATL) and fair understanding of digital.
• Strong understanding of brand communication, campaign planning, and execution.
• Experience in BTL activities including events, activations, exhibitions, and on-ground marketing.
• Understanding of digital and social media coordination (campaigns, content, performance tracking).
• Experience in managing marketing collaterals (brochures, flyers, hoardings, branding materials).
• Strong vendor management skills (agencies, printers, fabrication, digital partners).
• Ability to coordinate ATL activities (print, radio, outdoor) at execution level.
• Strong communication, coordination, and multitasking abilities

Skills

End-to-end marketing

BTL marketing

Offline marketing

ATL marketing

Brand communication

Campaign planning

Event management

Exhibitions

Digital campaigns

Vendor management

Job description

Role & responsibilities:

• Experience in handling end-to-end marketing activities (BTL + Offline + ATL) and fair understanding of digital.
• Strong understanding of brand communication, campaign planning, and execution.
• Experience in BTL activities including events, activations, exhibitions, and on-ground marketing.
• Understanding of digital and social media coordination (campaigns, content, performance tracking).
• Experience in managing marketing collaterals (brochures, flyers, hoardings, branding materials).
• Strong vendor management skills (agencies, printers, fabrication, digital partners).
• Ability to coordinate ATL activities (print, radio, outdoor) at execution level.
• Strong communication, coordination, and multitasking abilities

Candidate Required from which Industry / Domain: Real Estate / Advertising Agency / Media & Creative Industry