Brand and Digital Marketing Specialist

Swajyot Technologies; Bengaluru; On-site; INR 400,000 - 550,000; Full time

Job summary

Swajyot Technologies in Bengaluru, India, is seeking a motivated Digital Marketing professional to plan and support digital and brand marketing campaigns. The role involves managing social media pages, creating posts, blogs, emails, and presentations, and coordinating with external agencies to ensure timely delivery.

You will assist with SEO, PPC, and email marketing activities, monitor campaign performance, and contribute to market research and lead generation efforts.

Qualifications

• 1–2 years of experience in digital/brand marketing or related field.
• Basic knowledge of social media marketing, SEO, content marketing, PPC, and email marketing.
• Good communication skills and ability to collaborate.

Responsibilities

• Plan and support digital and brand marketing campaigns.
• Manage social media pages and prepare regular content.
• Create social media posts, blogs, emails, presentations, and other marketing content.
• Support SEO, social media, PPC, and email marketing activities.
• Check campaign performance and suggest improvements.
• Coordinate with design team for social media posts and marketing materials.

Skills

Digital marketing

Brand marketing

Social media marketing

Content creation

Canva

PowerPoint

Tools

Google Ads

Google Analytics

Job description

Key Responsibilities:

• Plan and support digital and brand marketing campaigns.
• Manage social media pages and prepare regular content.
• Create social media posts, blogs, emails, presentations, and other marketing content.
• Support SEO, social media, PPC, and email marketing activities.
• Check campaign performance and suggest improvements.
• Conduct basic market and competitor research.
• Coordinate with the design team for social media posts and other marketing materials.
• Coordinate with external marketing agencies and vendors when required.
• Ensure all marketing activities are completed on time.
• Help maintain consistent brand communication across different platforms.
• Prepare basic marketing reports and presentations.
• Support lead generation and brand awareness activities.
• Stay updated with new digital marketing and social media trends.

Required Skills

• 1-2 years of experience in Digital Marketing, Brand Marketing, or a related field.
• Basic knowledge of Social Media Marketing, SEO, Content Marketing, PPC, and Email Marketing.
• Good communication skills.
• Good working knowledge of Canva and PowerPoint.
• Basic knowledge of Google Ads, Meta Ads, Google Analytics, or other marketing tools will be an advantage.
• Creative thinking and good attention to detail.
• Good coordination and time-management skills.
• Ability to work independently and as part of a team.