Brand Manager

Meragi; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Learning opportunities

Job summary

Meragi, one of India’s fastest-growing wedding planning platforms, seeks a Brand Manager to strengthen brand identity and drive consumer connections from its Bengaluru base. You’ll lead brand strategy, plan integrated campaigns, and guide creative direction across digital and offline channels.

Ideal candidates have 2–3 years in brand management or marketing, with strong skills in positioning, consumer insights, and performance analysis. A dynamic, collaborative environment awaits.

Qualifications

• 2–3 years of experience in brand management or marketing in a D2C/B2C setting.
• Strong understanding of brand positioning, consumer behaviour, and marketing campaigns.
• Experience working on digital campaigns, social media strategy, and content development.
• Excellent communication, project management, and stakeholder coordination skills.

Responsibilities

• Brand Strategy & Positioning: Develop and execute brand strategies that strengthen Meragi’s positioning and market presence.
• Campaign Management: Plan and execute integrated marketing campaigns across digital and offline channels to drive brand awareness and engagement.
• Content & Creative Direction: Drive brand communication, storytelling, and creative development across marketing touchpoints.
• Digital & Social Media: Maintain a consistent brand voice and strengthen Meragi’s online presence.
• Creative & Stakeholder Management: Collaborate with designers, photographers, videographers, agencies, and internal teams to deliver high-quality brand campaigns.
• Market Research: Track consumer behaviour, industry trends, and competitor activity to identify opportunities for brand growth.
• Performance Tracking: Monitor campaign performance and brand metrics to evaluate effectiveness and identify areas for improvement.

Skills

Brand management

Digital campaigns

Content development

Brand positioning

Campaign analysis

Stakeholder coordination

Job description

Meragi is one of India's fastest-growing wedding planning and celebrations platforms, transforming the way people plan and experience weddings. Operating in a $50B wedding industry, we combine technology, creativity, and seamless execution to deliver memorable celebrations.

We're looking for a Brand Manager who can strengthen Meragi's brand identity, drive impactful marketing campaigns, and build a strong consumer connect.

What You'll Do

• Brand Strategy & Positioning: Develop and execute brand strategies that strengthen Meragi’s positioning and market presence.
• Campaign Management: Plan and execute integrated marketing campaigns across digital and offline channels to drive brand awareness and engagement.
• Content & Creative Direction: Drive brand communication, storytelling, and creative development across marketing touchpoints.
• Digital & Social Media: Work closely with the digital and social media teams to maintain a consistent brand voice and strengthen online presence.
• Creative & Stakeholder Management: Collaborate with designers, photographers, videographers, agencies, and internal teams to deliver high-quality brand campaigns.
• Market Research: Track consumer behaviour, industry trends, and competitor activity to identify opportunities for brand growth.
• Performance Tracking: Monitor campaign performance and brand metrics to evaluate effectiveness and identify areas for improvement.

What We're Looking For

• 2-3 years of experience in brand management or marketing, preferably in a D2C/B2C business.
• Strong understanding of brand positioning, consumer behaviour, marketing campaigns, and brand communication.
• Experience working on digital campaigns, social media strategy, and content development.
• A balance of creative thinking and strategic decision-making, with the ability to translate ideas into impactful campaigns.
• Strong communication, project management, and stakeholder coordination skills.
• Ability to analyse campaign performance and use data to improve marketing outcomes.

Good to Have:

Experience in lifestyle, luxury, hospitality, weddings, or events.

What We Offer

• Health insurance coverage for self, spouse, and children.
• Paid time off, maternity/paternity support, and bank holidays.
• Opportunities for learning, professional development, and career growth.
• A dynamic, collaborative environment where creativity meets execution.