Branch Manager - Sales (Coimbatore)

Whirlpool; Coimbatore District; On-site; INR 600,000 - 900,000; Full time

Job summary

Whirlpool India seeks a dynamic Field Sales Manager to own branch targets and expand the distributor network across Tamil Nadu. You will lead and coach the field team, run promotions, and coordinate with supply chain to ensure orders and settlements.

Ideal candidates have MBA/PG Diploma and proven consumer durables sales experience, with strong Excel skills and willingness to travel within the territory.

Qualifications

• MBA/PG Diploma preferred with a focus on sales or marketing.
• Proven field sales experience in consumer durables, home appliances, or FMCG.
• Experience in distribution management, dealer handling and channel development.
• Strong people management, negotiation and relationship-building skills.
• Good MS Excel and sales reporting knowledge.
• Willingness to travel extensively within the territory.
• Local language proficiency highly preferred.

Responsibilities

• Own branch sales targets for volume, revenue and market share.
• Grow distributor and dealer networks with strong coverage and on-time payments.
• Identify new distributors, dealers and retail partners to expand reach.
• Lead, coach and review field sales team including executives and promoters.
• Execute trade schemes, promotions and in-store visibility, especially during festivals.
• Monitor secondary sales, inventory and competitor activity to adjust strategy.
• Ensure order fulfilment, claims and ROI through coordination with supply chain and finance.
• Prepare branch MIS, sales forecasts and management review presentations.

Skills

People management

Negotiation

Relationship-building

Sales reporting

Education

MBA/PG Diploma

Tools

MS Excel

Job description

Role & responsibilities

• Own branch sales targets for volume, revenue and market share and track achievement against plan
• Manage and grow the distributor and dealer network, ensuring strong coverage, healthy stock levels, and timely payment collection
• Identify and appoint new distributors, dealers, and retail partners to expand reach in untapped markets
• Lead, coach, and review the field sales team, including sales executives and promoters
• Execute trade schemes, promotions, and in-store visibility programs, especially during festive seasons
• Monitor secondary sales, inventory, and competitor activity to adjust local strategy
• Ensure order fulfilment, claim settlement, and distributor ROI through close coordination with supply chain and finance
• Prepare branch MIS, sales forecasts, and review presentations for management

Preferred candidate profile

• MBA/PG Diploma (any specialization) highly preferred
• Proven field sales experience in consumer durables, home appliances, electronics, or FMCG
• Hands-on experience in distribution management, dealer handling and channel development
• Strong people management, negotiation and relationship-building skills
• Good working knowledge of MS Excel and sales reporting
• Willingness to travel extensively within the territory
• Local language highly preferred