BD Marketing Manager

Digital Mojo; Hyderabad; On-site; INR 800,000 - 1,500,000; Full time

Benefits offered by this job

Health Insurance

Provident Fund

Leave Encashment

Job summary

Digital Mojo, a Hyderabad-based growth marketing agency, seeks a BD Marketing Manager to own brand, content, and inbound pipeline from the ground up.

You will partner with the Founder to translate vision into content and campaigns that attract ideal clients, build credibility, and fuel business growth. This role focuses on growth and inbound initiatives beyond generic marketing tasks.

Qualifications

• 3-5 years of experience in marketing, content, or growth roles preferably in an agency or B2B environment.
• Strong content writing skills in English across formats including LinkedIn posts, case studies, decks, and website copy.
• Understanding of inbound marketing, lead generation, and CRM workflows.
• Familiarity with LinkedIn Ads, Meta Ads, and paid lead generation for B2B.
• Working knowledge of GA4, website analytics, and basic SEO principles.
• Experience building pitch decks and sales enablement materials.
• Strong eye for design and brand consistency, even if not a designer.
• Ability to work directly with a Founder and translate vision into execution.
• Familiarity with AI tools such as Claude, ChatGPT, Gemini, or Perplexity for content and research.
• Self-starter with the ability to build from scratch without a playbook.

Responsibilities

• Own the agency’s brand narrative across all external touchpoints.
• Develop a clear, consistent agency positioning that differentiates Digital Mojo.
• Build and execute the agency's content strategy across LinkedIn, Instagram, and the website.
• Create content that communicates the agency's expertise, results, thinking, and culture.
• Ensure every piece of external communication reflects a premium, credible brand.
• Work with the Founder to develop their personal brand on LinkedIn as a thought leader.

Skills

Marketing experience

Content writing

Growth mindset

B2B agency experience

Education

Bachelor’s degree or equivalent

Tools

LinkedIn Ads

Meta Ads

GA4

Job description

Agency Brand | Inbound Pipeline | Growth Marketing

Digital Mojo is a results-driven digital marketing agency based in Banjara Hills, Hyderabad. Since 2016, we have been helping brands scale through performance-focused digital strategies, storytelling, lead generation, branding, and high-impact marketing campaigns. We are now building the next chapter of our growth and this role is at the center of it.

Role Description

We are looking for a BD Marketing Manager who will own the agency’s brand, content, and inbound pipeline from the ground up.

This is not a generic marketing role. This person will position Digital Mojo as the go-to digital marketing agency in Hyderabad and build the credibility, visibility, and inbound interest that fuels business growth. You will work directly with the Founder to translate the agency’s work, thinking, and vision into content and campaigns that attract the right clients.

You will create the engine that makes BD Sales possible. Without this role firing well, sales has nothing to work with.

What This Role Is Not

• Not someone who posts on social media and calls it marketing
• Not someone who waits for the Founder to give them content ideas
• Not a graphic designer who also writes captions
• Not someone who measures success by likes and followers
• Not a support function. This is a growth function.

Key Responsibilities

Agency Brand and Positioning

• Own the Digital Mojo brand narrative across all external touchpoints
• Develop and maintain a clear, consistent agency positioning that differentiates Digital Mojo from competitors
• Build and execute the agency's content strategy across LinkedIn, Instagram, and the website
• Create content that communicates the agency's expertise, results, thinking, and culture
• Ensure every piece of external communication reflects a premium, credible, growth-oriented agency brand
• Work with the Founder to develop their personal brand on LinkedIn as a thought leader in digital marketing and business growth

Key KPIs

• Inbound Leads Generated per Month
• Lead Quality and Conversion to Meeting Rate
• LinkedIn Follower Growth and Engagement Rate
• Website Traffic and Lead Form Submissions
• Number of Award Submissions and Wins
• Pitch Deck and Credential Library Currency
• Founder LinkedIn Growth and Reach

Required Skills and Qualifications

• 3-5 years of experience in marketing, content, or growth roles preferably in an agency or B2B environment
• Strong content writing skills in English across formats including LinkedIn posts, case studies, decks, and website copy
• Understanding of inbound marketing, lead generation, and CRM workflows
• Familiarity with LinkedIn Ads, Meta Ads, and paid lead generation for B2B
• Working knowledge of GA4, website analytics, and basic SEO principles
• Experience building pitch decks and sales enablement materials
• Strong eye for design and brand consistency, even if not a designer
• Ability to work directly with a Founder and translate vision into execution
• Familiarity with AI tools such as Claude, ChatGPT, Gemini, or Perplexity for content and research
• Self-starter with the ability to build from scratch without a playbook

Preferred Candidate Profile

• Has worked in or with a digital marketing, creative, or consulting agency
• Has built or managed a brand’s LinkedIn presence with measurable results
• Has written case studies, capability decks, or thought leadership content professionally
• Understands B2B marketing and how agencies win clients
• Character in sitcom is Joey
• Has an opinion on what good agency marketing looks like and can back it up

Reporting Structure

• Reports To: Founder / CEO
• Works Closely With: Pod Managers, Creative Team, SEO Team, BD Sales (when hired)
• External Facing: Yes, agency brand, credentials, and thought leadership

BD Marketing Manager → Head of Marketing and Growth → Chief Growth Officer

Benefits: Health Insurance | Provident Fund | Leave Encashment