B2B Marketing Specialist (ABM)

Accelon Inc.; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Accelon Inc. in Bengaluru is seeking a results-driven B2B marketing professional to lead demand generation and integrated campaigns across APAC. You will partner with field marketing to plan, execute, and optimize programs that drive pipeline and brand consistency.

You will coordinate with creative, content, digital, and external agencies, manage timelines, segmentation, and platform setups, and ensure campaigns meet governance standards across APAC markets.

Qualifications

• 3-5 years of B2B marketing experience in demand generation, integrated campaigns, field marketing, digital marketing, or ABM.
• Experience executing multi-channel marketing campaigns from planning through launch, measurement, and optimization.
• Understanding of B2B marketing principles and how marketing contributes to pipeline.
• Experience partnering with sales teams and supporting sales-aligned marketing programs.
• Strong project management skills with the ability to manage multiple campaigns, stakeholders, and deadlines simultaneously.
• Comfortable working with campaign data and using performance insights to make recommendations.
• Strong written and verbal communication skills.
• Nice-to-Have: Experience with marketing automation.
• Nice-to-Have: Experience with CRM.
• Nice-to-Have: Experience with digital marketing platforms.

Responsibilities

• Support planning, execution, and optimization of integrated campaigns across APAC in collaboration with Field Marketing.
• Manage campaign and events timelines, deliverables, and dependencies with field marketing to ensure programs launch on time and to a high standard.
• Coordinate with internal creative, content, digital, marketing operations, and external agency teams to deliver campaign assets.
• Support audience segmentation and campaign setup in relevant marketing platforms.
• Maintain campaign calendars and provide visibility into upcoming APAC marketing activities.
• Ensure campaigns follow brand and marketing governance requirements across APAC markets.

Skills

B2B marketing

Demand generation

Integrated campaigns

Field marketing

Digital marketing

ABM

Multi-channel

Sales alignment

Project management

Campaign analytics

Communication

Job description

• Support planning, execution, and optimization of integrated campaigns across APAC in collaboration with Field Marketing.
• Manage campaign and events timelines, deliverables, and dependencies with field marketing to ensure programs launch on time and to a high standard.
• Coordinate with internal creative, content, digital, marketing operations, and external agency teams to deliver campaign assets.
• Support audience segmentation and campaign setup in relevant marketing platforms.
• Maintain campaign calendars and provide visibility into upcoming APAC marketing activities.
• Ensure campaigns follow brand and marketing governance requirements across APAC markets.

Requirements

Must-Have:

• 3-5 years of B2B marketing experience in demand generation, integrated campaigns, field marketing, digital marketing, or ABM.
• Experience executing multi-channel marketing campaigns from planning through launch, measurement, and optimization.
• Understanding of B2B marketing principles and how marketing contributes to pipeline.
• Experience partnering with sales teams and supporting sales-aligned marketing programs.
• Strong project management skills with the ability to manage multiple campaigns, stakeholders, and deadlines simultaneously.
• Comfortable working with campaign data and using performance insights to make recommendations.
• Strong written and verbal communication skills.

Nice-to-Have:

• Experience with marketing automation.
• Experience with CRM.
• Experience with digital marketing platforms.