Marketing Associate

ZIGRAM Data Technologies Private Limited; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

ZIGRAM Data Technologies Private Limited is seeking a Marketing Associate to drive end-to-end B2B digital campaigns across paid channels, focusing on brand visibility, lead generation, engagement, and pipeline creation.

You will plan, execute, and optimize campaigns across LinkedIn Ads, Google Ads, Display, PPC, and retargeting, while collaborating with Sales and Content teams to reach multiple markets and buyer personas globally.

Qualifications

• 4–5 years of experience in B2B marketing, preferably SaaS/FinTech/tech.
• Hands-on with campaign setup and optimization across paid channels.
• Data-driven decisions to improve lead gen and ROI.

Responsibilities

• Plan, execute, and optimize B2B paid campaigns across LinkedIn Ads, Google Ads, Display, PPC, and retargeting channels.
• Drive lead generation and demand-generation campaigns targeting relevant B2B decision-makers and buyer personas.
• Manage campaigns for brand awareness, content promotion, events, lead generation, and remarketing.
• Support ABM and targeted account campaigns aligned with Sales, ICPs, and business priorities.
• Optimize budgets, targeting, bidding, creatives, CTAs, and landing pages through continuous A/B testing.
• Track and improve key metrics including CTR, CPC, CPM, CPL, conversion rate, MQLs, and lead quality.
• Ensure proper UTM tracking, conversion tracking, attribution, and CRM/marketing automation integration.
• Collaborate with Sales, Content, Design, and Website teams to execute and optimize campaigns across multiple markets.

Skills

Hands-on campaign setup

Data-driven decisions

B2B marketing

Commercial ROI focus

Experimentation

Global campaigns

Education

4–5 years B2B marketing experience

Tools

LinkedIn Ads

Google Ads

CRM/Marketing automation

Job description

We are looking for a Marketing Associate who will drive end-to-end B2B digital campaigns across paid channels, focusing on brand visibility, lead generation, engagement, and pipeline creation.

Responsibilities

• Role and Responsibilities.
• Plan, execute, and optimize B2B paid campaigns across LinkedIn Ads, Google Ads, Display, PPC, and retargeting channels.
• Drive lead generation and demand-generation campaigns targeting relevant B2B decision-makers and buyer personas.
• Manage campaigns for brand awareness, content promotion, events, lead generation, and remarketing.
• Support ABM and targeted account campaigns aligned with Sales, ICPs, and business priorities.
• Optimize budgets, targeting, bidding, creatives, CTAs, and landing pages through continuous A/B testing.
• Track and improve key metrics including CTR, CPC, CPM, CPL, conversion rate, MQLs, and lead quality.
• Ensure proper UTM tracking, conversion tracking, attribution, and CRM/marketing automation integration.
• Collaborate with Sales, Content, Design, and Website teams to execute and optimize campaigns across multiple markets.

Qualifications

• Background of the candidate
• 4–5 years of experience in B2B marketing, preferably in SaaS, FinTech, RegTech, or technology companies.

Required Skills

• Hands-on: Comfortable setting up and managing campaigns themselves rather than only coordinating with agencies.
• Data-driven: Able to interpret campaign data and translate it into actionable decisions.
• B2B-oriented: Understands that B2B marketing is about reaching the right decision-makers, not simply generating traffic or impressions.
• Commercially aware: Focused on lead quality, pipeline contribution and ROI.
• Experimentative: Willing to test new audiences, channels, formats and campaign approaches.
• Globally minded: Comfortable building campaigns for different markets, buyer profiles and geographies.