B2B Marketing Specialist (ABM)

Accelon Inc.; Bengaluru Urban; Hybrid; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Healthcare Coverage

Work-Life Balance

Healthy Work Culture

Provident Fund & Gratuity

Job summary

Accelon Inc. is seeking an experienced B2B marketing professional to plan, execute and optimize integrated campaigns across APAC in collaboration with Field Marketing.

You will coordinate with creative, content, digital, and external agencies to deliver assets and drive multi-channel campaigns. Ideal candidates have 3–5 years in demand generation, strong project management, and a proven ability to align marketing with sales.

Qualifications

• Must have 3–5 years of B2B marketing experience in demand generation, integrated campaigns, field marketing, digital marketing or ABM.
• Experience executing multi-channel marketing campaigns from planning through launch, measurement and optimization.
• Understanding of B2B marketing principles and how marketing contributes to pipeline.
• Experience partnering with sales teams and supporting sales-aligned marketing programs.
• Strong project management skills with the ability to manage multiple campaigns, stakeholders and deadlines simultaneously.
• Comfortable working with campaign data and using performance insights to make recommendations.
• Strong written and verbal communication skills.

Responsibilities

• Plan, execute, and optimize integrated campaigns across APAC in collaboration with Field Marketing.
• Manage campaign and events timelines, deliverables, and dependencies with field marketing to ensure programs launch on time and to a high standard.
• Coordinate with internal teams and external agencies to deliver campaign assets.
• Support audience segmentation and campaign setup in relevant marketing platforms.
• Maintain campaign calendars and provide visibility into upcoming APAC marketing activities.
• Ensure campaigns follow brand and governance requirements across APAC markets.

Skills

B2B marketing experience

Integrated campaigns

Field marketing collaboration

Sales alignment

Project management

Data-driven optimization

Excellent communication

Job description

Job Description

• Support planning, execution, and optimization of integrated campaigns across APAC in collaboration with Field Marketing.
• Manage campaign and events timelines, deliverables, and dependencies with field marketing to ensure programs launch on time and to a high standard.
• Coordinate with internal creative, content, digital, marketing operations, and external agency teams to deliver campaign assets.
• Support audience segmentation and campaign setup in relevant marketing platforms.
• Maintain campaign calendars and provide visibility into upcoming APAC marketing activities.
• Ensure campaigns follow brand and marketing governance requirements across APAC markets.

Requirements

Must-Have:

• 3-5 years of B2B marketing experience in demand generation, integrated campaigns, field marketing, digital marketing, or ABM.
• Experience executing multi-channel marketing campaigns from planning through launch, measurement, and optimization.
• Understanding of B2B marketing principles and how marketing contributes to pipeline.
• Experience partnering with sales teams and supporting sales-aligned marketing programs.
• Strong project management skills with the ability to manage multiple campaigns, stakeholders, and deadlines simultaneously.
• Comfortable working with campaign data and using performance insights to make recommendations.
• Strong written and verbal communication skills.

Nice-to-Have:

• Experience with marketing automation.
• Experience with CRM.
• Experience with digital marketing platforms.

Why Join Us

Accelon Consulting is a global workforce solutions partner and AI enablement leader, but above all, we are a people-first organization. Our dual commitment is simple: advancing careers and enabling organizations to thrive in a connected, intelligent future. Our culture is built on respect, transparency, and long-term growth, offering opportunities to work on high-impact projects with leading global enterprises. At Accelon, people are supported, achievements are recognized, and careers are built with purpose. To learn more about our culture and what it’s like to be part of our team, visit the Life at Accelon section on our website.

We Offer:

• Healthcare Coverage – available for you and your immediate family.
• Work-Life Balance – flexible work arrangements and realistic workloads to support employee well-being.
• Healthy Work Culture – a collaborative, respectful, and growth-oriented work environment.
• Provident Fund & Gratuity – benefits provided in accordance with applicable statutory requirements.