Manager - Field Marketing - APAC

GEP Worldwide; Navi Mumbai; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

GEP Worldwide in Navi Mumbai is seeking a seasoned Field Marketing Manager to drive APAC demand generation and align sales and marketing strategies. You will partner with sales and marketing to craft strategic plans, manage budgets, and localize global campaigns for maximum local impact.

Ideal candidates have 10+ years in SaaS/B2B, strong event and digital marketing skills, and experience with marketing automation tools. MBA is a plus.

Qualifications

• Top-tier university degree; MBA preferred.
• 10+ years in SaaS/B2B marketing with leadership experience.
• Strong event, digital and channel marketing capabilities.
• Proven ability to lead cross-functional, regional teams.

Responsibilities

• Partner with sales and marketing to create and execute strategic plans.
• Develop annual APAC demand generation programs and budgets.
• Collaborate with global programs, product and solution teams for consistency.
• Localize and optimize global strategies for maximum local impact.
• Manage campaigns from digital initiatives to account-based marketing.
• Provide regional insights and report plans/results to stakeholders.

Skills

Strategic thinking

Relationship building

Execution

Event management

Digital campaigns

Social media

Channel management

Marketing automation

10+ years SaaS/B2B

Education

Top-tier university degree

MBA (plus)

Tools

HubSpot

Salesforce

Demandbase

Wrike

Outreach

Google Analytics

Job description

Overview

Join Our Global Marketing Team – the Global Marketing team is responsible for building and executing strategy for customer acquisition and retention. Our focus is on building solid strategies and developing plans to maximize impact on pipeline and revenue growth.

Develop APAC Go‑To‑Market Strategy – you will support the sales teams in APAC, focusing on customer needs, growth, and optimizing targeting and messaging of our programs.

The role reports into the Field Marketing Head– Asia‑Pacific. As Manager – Field Marketing, you will be responsible for:

Responsibilities

• Partnering with sales and marketing to create and execute strategic marketing plans.
• Understanding practices and trends shaping the industry and developing comprehensive, proactive annual plans.
• Collaborating with global programs, product and solution, industry, SDR, channel and digital marketing to ensure consistency in programs.
• Developing demand generation programs that can be executed, from digital initiatives to account‑based marketing programs.
• Managing budgets and regularly communicating marketing plans, activities, and results to stakeholders.
• Collaborating with campaigns, digital and social teams to amplify GEP branding to the target audience.
• Localize & optimize global strategies: provide regional insights to fine‑tune global initiatives for maximum local impact.

Qualifications

• Have the ability to thrive in ambiguous environments, demonstrating strategic thinking, relationship‑building, and execution skills.
• Be skilled in event management, digital and social media campaigns, and channel partner management.
• Be a strategic thinker and effective executor, with a collaborative, problem‑solving approach.
• Experience in building trust and consensus across diverse teams, fostering credibility within the organization.
• Ability to collaborate with global teams: work seamlessly with globally distributed sales, business development, and marketing teams to ensure local success.
• Be proficient in using marketing and sales automation tools (e.g., HubSpot, Salesforce, Demandbase, Wrike, Outreach, Google Analytics, etc.).
• 10+ years of experience in SaaS/B2B industry.

What You Will Bring

• Any graduate from a top‑tier university (Marketing, Business, Communications, Journalism preferred); MBA is a plus.
• Field Marketing expertise: proven experience in B2B software, technology, or professional services (consulting, IT services, BPO).
  
• Exceptional organizational & analytical skills: ability to manage complex campaigns, processes, and programs with attention to detail.
• Cross‑functional & cross‑regional collaboration: experience working across global teams in fast‑paced and evolving environments.
• Creative & strategic problem‑solving: high‑energy, solution‑oriented mindset with a knack for innovation.