Digital Marketing Specialist

Export Genius; New Delhi; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Export Genius is seeking a results-driven Digital Marketing Specialist to plan, execute, monitor, and optimize digital campaigns across performance marketing, SEO, AI-powered marketing, email marketing, and content marketing. You will drive brand visibility, generate high-quality leads, and support business growth.

The role emphasizes B2B marketing, lead generation, conversion optimization, analytics, and AI tools to deliver measurable marketing results.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 45 years of hands-on experience in digital marketing, preferably in B2B SaaS, technology, IT services, or lead-generation businesses.
• Strong practical knowledge of Google Ads, LinkedIn Ads, SEO, email marketing, and content marketing.
• Experience with GA4, Google Tag Manager, Google Search Console, SEMrush, Ahrefs, or equivalent tools.
• Practical experience with AI marketing tools, marketing automation, and lead-generation workflows.
• Working knowledge of CRM platforms, email marketing systems, and conversion tracking.
• Strong analytical, communication, project management, and problem-solving skills.
• Ability to independently execute campaigns, analyze performance, optimize strategies, and achieve measurable targets.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other platforms.
• Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
• Monitor budgets and optimize campaigns to improve ROI/ROAS and qualified lead generation.
• Track CPC, CTR, CPL, conversion rates, and cost per qualified lead.
• Set up and monitor conversion tracking using Google Tag Manager, GA4, and CRM integrations.
• Conduct A/B testing of ad creatives, landing pages, messaging, and campaigns.
• Execute on-page, off-page, and technical SEO strategies to improve organic performance.
• Keyword research, competitor analysis, content gap analysis, and search-intent mapping.
• Improve organic traffic, rankings, and qualified organic leads.
• Optimize website architecture, internal linking, metadata, structured data, and Core Web Vitals.
• Perform SEO audits and fix crawling/indexing issues.
• Implement and monitor AI-driven search visibility strategies (AEO, GEO) for AI discovery platforms.
• Monitor SEO performance with Google Search Console, GA4, SEMrush, Ahrefs.

Skills

Performance marketing

SEO

AI marketing

Email marketing

Content marketing

Marketing automation

Education

Bachelor's degree in Marketing

Business Administration/Communications (related field)

Tools

Google Ads

LinkedIn Ads

Meta Ads

GA4

Google Tag Manager

CRM platforms

Brevo

Mailchimp

HubSpot

Zoho

Odoo

SEMrush

Ahrefs

Job description

About the Role

We are looking for a results-driven Digital Marketing Specialist with hands‑on experience in performance marketing, SEO, AI-driven marketing, email marketing, content marketing, and marketing automation.

The ideal candidate will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns to increase brand visibility, generate high-quality leads, improve website traffic, enhance campaign performance, and support business growth.

The candidate should have a strong understanding of B2B marketing, lead generation, conversion optimization, marketing analytics, and AI-powered marketing tools, with the ability to deliver measurable marketing results.

Key Responsibilities

1. Performance Marketing & Paid Advertising

• Plan, execute, and optimize performance marketing campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other relevant platforms.
• Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
• Monitor advertising budgets and optimize campaigns to improve ROI, ROAS, and qualified lead generation.
• Track and analyze CPC, CTR, CPL, conversion rates, and cost per qualified lead.
• Set up and monitor conversion tracking using Google Tag Manager, GA4, and CRM integrations.
• Conduct A/B testing of ad creatives, landing pages, messaging, and campaign strategies.

2. Search Engine Optimization (SEO)

• Execute on-page, off-page, and technical SEO activities to improve website visibility and organic performance.
• Conduct keyword research, competitor analysis, content gap analysis, and search‑intent mapping.
• Improve organic traffic, keyword rankings, website visibility, and qualified organic leads.
• Optimize website architecture, internal linking, metadata, structured data, canonical tags, indexing, sitemaps, and Core Web Vitals.
• Perform SEO audits and identify technical issues affecting crawling, indexing, and rankings.
• Implement Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI search visibility strategies for platforms such as ChatGPT and Google AI Overviews.
• Monitor SEO performance using Google Search Console, GA4, SEMrush, Ahrefs, and other SEO tools.

3. AI Marketing & Marketing Automation

• Use AI‑powered tools for campaign planning, audience research, content creation, personalization, and marketing optimization.
• Develop AI‑assisted marketing workflows for lead generation, prospect research, customer segmentation, and campaign optimization.
• Explore AI search visibility strategies across relevant AI‑powered discovery platforms.
• Implement and manage marketing automation workflows using tools such as n8n, HubSpot, Zoho, Odoo, or similar platforms.
• Use AI analytics and automation to improve marketing productivity, lead qualification, and conversion rates.
• Research and evaluate emerging AI marketing tools to improve marketing efficiency and business outcomes.

4. Email Marketing & Lead Nurturing

• Plan and execute email marketing campaigns, newsletters, drip campaigns, and lead‑nurturing sequences.
• Develop targeted email campaigns based on industry, geography, audience segments, and buyer intent.
• Manage email databases, segmentation, personalization, and campaign scheduling.
• Optimize subject lines, email content, CTAs, deliverability, and conversion rates through A/B testing.
• Monitor open rates, click‑through rates, bounce rates, unsubscribe rates, and qualified lead generation.
• Maintain email deliverability, domain authentication, consent, and unsubscribe compliance.
• Work with CRM and email platforms such as Brevo, Mailchimp, HubSpot, Zoho, or similar tools.

5. Content Marketing & Strategy

• Execute content marketing strategies aligned with business objectives, customer pain points, and the buyer journey.
• Coordinate and manage content for blogs, landing pages, case studies, whitepapers, industry reports, webinars, and email campaigns.
• Create and optimize SEO‑friendly and conversion‑focused content for websites and digital campaigns.
• Collaborate with content writers, designers, product teams, and subject‑matter experts.
• Repurpose content into social media posts, email campaigns, lead magnets, and other marketing assets.
• Use AI tools responsibly to improve content research and production while maintaining accuracy, originality, and quality.

6. Website & Conversion Rate Optimization

• Optimize landing pages, website forms, CTAs, lead magnets, and demo‑booking journeys.
• Analyze website visitor behavior to identify opportunities to improve user engagement and conversion rates.
• Coordinate with design and development teams to implement website improvements.
• Monitor website performance, traffic sources, landing‑page engagement, and conversion funnels.
• Recommend data‑driven improvements to enhance user experience and lead‑generation performance.

7. Analytics, Reporting & CRM

• Prepare weekly and monthly marketing performance reports.
• Track website traffic, MQLs, SQLs, qualified leads, pipeline contribution, and customer acquisition costs.
• Monitor channel‑wise campaign performance and identify opportunities for optimization.
• Maintain accurate UTM tracking, attribution, campaign tagging, and CRM lead‑source mapping.
• Coordinate with sales teams to improve lead quality, follow‑up processes, and marketing‑to‑sales conversion rates.
• Analyze marketing data and provide actionable insights and recommendations.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 45 years of hands‑on experience in digital marketing, preferably in B2B SaaS, technology, IT services, or lead‑generation businesses.
• Strong practical knowledge of Google Ads, LinkedIn Ads, SEO, email marketing, and content marketing.
• Experience with GA4, Google Tag Manager, Google Search Console, SEMrush, Ahrefs, or equivalent tools.
• Practical experience with AI marketing tools, marketing automation, and lead‑generation workflows.
• Working knowledge of CRM platforms, email marketing systems, and conversion tracking.
• Strong analytical, communication, project management, and problem‑solving skills.
• Ability to independently execute campaigns, analyze performance, optimize strategies, and achieve measurable targets.

Preferred Qualifications

• Experience in generating high‑intent B2B business leads.
• Experience with international marketing, account‑based marketing (ABM), and industry‑specific campaigns.
• Knowledge of AEO, GEO, AI search optimization, and LLM‑driven discovery.
• Experience with Odoo, HubSpot, Zoho CRM, n8n, Brevo, or similar tools.
• Understanding of lead scoring, funnel optimization, attribution models, and revenue‑focused marketing.
• Experience managing multiple websites, international SEO campaigns, or country‑specific landing pages.

Key Performance Indicators (KPIs)

Performance will be evaluated against measurable marketing outcomes, including:

• Growth in qualified organic traffic and search visibility.
• Number and quality of marketing‑qualified leads (MQLs).
• Cost per lead and cost per qualified lead.
• Paid campaign conversion rates and return on advertising spend, where applicable.
• Website visitor‑to‑lead and landing‑page conversion rates.
• Email campaign engagement and conversion performance.
• Marketing‑qualified lead to sales‑qualified lead conversion.
• Pipeline contribution and revenue influenced by marketing.
• Improvement in AI search visibility and relevant referral traffic.
• Accuracy of campaign tracking, attribution, and marketing reports.