Assistant Manager - Digital Marketing & Marketing Automation

Gunnebo; Thane; On-site; INR 1,500,000 - 2,700,000; Full time

Job summary

Gunnebo is seeking an experienced Digital Marketing Lead in Maharashtra, Thane to drive end-to-end digital marketing initiatives. You will manage SEO, paid campaigns, CRM processes and analytics to generate qualified leads and revenue growth.

The role requires 5-10 years in digital marketing, strong ROI mindset and hands-on experience with CRM platforms, analytics and content campaigns. This position is based on-site in Thane, India, with collaboration across marketing, sales and IT teams.

Qualifications

• 5-10 years of hands-on digital marketing experience.
• Experience managing the complete digital funnel from awareness to conversion.
• Ability to optimise campaigns across SEO, paid, and CRM streams.
• Strong budget management and ROI focus.
• Proven stakeholder-management and agency coordination skills.

Responsibilities

• Conduct SEO reviews and develop keyword priorities for products and geographies.
• Plan and manage paid campaigns across Google, Meta, LinkedIn and others; monitor CPL and ROI.
• Map lead journeys from enquiry to Sales closure; manage CRM and automation.
• Maintain dashboards showing lead sources, stages and conversions.
• Coordinate with Sales, IT, and partners for CRM improvements and content alignment.
• Develop monthly content and campaign calendars; ensure timely publishing.

Skills

SEO

Paid Ads

CRM

Marketing Automation

Lead Nurturing

Content Marketing

Analytics

Budget Management

Agency Coordination

Stakeholder Management

A/B Testing

Local SEO

IndiaMART

Education

Bachelor's degree in Marketing or related field

Tools

Zoho CRM

HubSpot

Salesforce

Google Ads

Meta Ads

LinkedIn Campaign Manager

Google Analytics 4

Google Tag Manager

Looker Studio

IndiaMART

WordPress

SEMrush

Ahrefs

Screaming Frog

Job description

Key Responsibilities

Search Visibility and Website Performance

• Conduct technical, on-page, off-page and local SEO reviews.
• Develop keyword priorities across products, customer segments and geographies.
• Improve visibility across conventional and AI-assisted search through SEO, AEO and GEO.
• Monitor indexing, rankings, organic traffic and conversions.
• Review page speed, Core Web Vitals, mobile experience and website health.
• Identify improvements to website navigation, product discovery and customer journeys.
• Develop and optimise landing pages, forms and calls to action.
• Coordinate website enhancements with developers, IT and agencies.
• Conduct user-acceptance testing before website changes go live.
• Support website revamp, content migration and post-launch issue closure.

Paid Campaigns and Lead Generation

• Plan and execute campaigns across Google, Meta, LinkedIn and other relevant platforms.
• Develop campaign briefs covering audience, offer, communication and expected action.
• Manage monthly digital budgets, typically around 1.52 lakh.
• Review campaign creatives, copy, landing pages and tracking before launch.
• Monitor spend, audience quality, search terms, placements and lead generation.
• Optimise campaigns based on CPL, lead quality, conversion and ROI.
• Run A/B tests across audiences, messages, creatives and landing pages.
• Stop or correct campaigns generating irrelevant or poor-quality enquiries.
• Reconcile campaign leads with CRM and Sales records.
• Track campaign contribution to qualified opportunities and business conversion.

CRM and Marketing Automation

• Map the lead journey from digital enquiry to Sales closure.
• Ensure leads from websites, campaigns, IndiaMART and other sources enter CRM correctly.
• Segment audiences by source, geography, product interest, behaviour and lifecycle stage.
• Build and manage email and WhatsApp nurturing journeys.
• Configure automated acknowledgements, reminders and follow-up workflows.
• Support lead-scoring, assignment and escalation rules.
• Monitor lead ageing, incomplete records, duplicated entries and workflow failures.
• Develop dashboards showing lead sources, stages and conversion.
• Coordinate with Sales, IT and implementation partners for CRM improvements.
• Prepare SOPs for recurring CRM and automation activities.

Lead Management and Sales Coordination

• Monitor leads generated through all digital channels.
• Check whether leads contain complete and usable information.
• Ensure leads are assigned to the correct Sales team member or channel partner.
• Track first-response time and subsequent follow-up.
• Identify ageing and unattended leads.
• Conduct regular lead reviews with Sales.
• Distinguish enquiries from qualified opportunities.
• Analyse lead rejection and non-conversion reasons.
• Use Sales feedback to improve campaign targeting and lead quality.
• Track the funnel from enquiry through qualification, opportunity and conversion.

Content and Campaign Execution

• Develop monthly content and campaign calendars.
• Translate product and business priorities into content requirements.
• Prepare detailed briefs for blogs, social posts, email, WhatsApp and website content.
• Coordinate technical inputs and approvals from Product and Sales teams.
• Review content for accuracy, grammar, product claims, branding and calls to action.
• Coordinate design, development, approval and publishing.
• Adapt content across platforms, customer segments and regional languages.
• Monitor content performance through engagement, traffic, leads and conversion.
• Maintain an organised content and campaign repository.
• Ensure approved content is published according to schedule.

Channel, Local and Marketplace Marketing

• Develop digital initiatives supporting dealers and channel partners.
• Coordinate partner landing pages, microsites and local campaigns.
• Maintain Google Business Profiles and location information.
• Monitor reviews, duplicate listings and location-level performance.
• Manage and optimise Steelage and Chubbsafes presence on IndiaMART.
• Maintain product listings, specifications, images and keywords.
• Track marketplace enquiries, response time, lead quality and conversion.
• Support dealer campaigns and co-branded content.
• Monitor partner participation, adoption and outcomes.

Analytics and Reporting

• Maintain a consolidated digital-performance dashboard.
• Collect information from GA4, Search Console, advertising platforms, CRM, IndiaMART and social channels.
• Track website traffic, rankings, engagement, leads, CPL, conversion and ROI.
• Validate data before presenting results.
• Distinguish activity metrics from business outcomes.
• Identify performance gaps and recommend corrective actions.
• Prepare weekly operational reports and monthly management reviews.
• Work with Sales to validate lead and conversion information.
• Clearly explain what worked, what did not and what should change.

Agency and Project Management

• Prepare clear agency briefs, deliverables, timelines and acceptance criteria.
• Review proposals, work plans and cost estimates.
• Track agency and vendor deliverables through regular reviews.
• Check the quality and accuracy of work before accepting completion.
• Maintain project trackers, minutes and action logs.
• Escalate missed timelines and unresolved issues appropriately.
• Coordinate across Marketing, Sales, Product, IT and external partners.
• Conduct testing and obtain stakeholder approval before closure.
• Ensure agencies provide relevant data, files and access credentials.
• Remain accountable for business outcomes even where execution is outsourced.

What We Are Looking For

• 5 - 10 years of hands-on digital marketing experience.
• Experience managing the complete digital funnel.
• Demonstrated ownership from campaign planning through lead generation and conversion.
• Experience managing digital budgets and showing measurable ROI.
• Strong practical knowledge of paid campaigns, websites and landing pages.
• Experience with CRM, automation, email and WhatsApp journeys.
• Understanding of lead assignment, nurturing and Sales follow-up.
• Ability to analyse campaign and funnel performance in detail.
• Strong attention to detail and execution discipline.
• Ability to manage agencies without becoming dependent on them.
• Strong stakeholder-management and follow-through capability.
• Comfort handling recurring operational activities and larger digital projects simultaneously.
• Experience in B2B, ecommerce, consumer products, manufacturing or channel-led businesses is preferred.

Relevant Tools and Platforms

Experience with a combination of the following will be useful:

• Google Ads
• Meta Ads
• LinkedIn Campaign Manager
• Google Analytics 4
• Google Tag Manager
• Google Search Console
• Zoho CRM and Zoho Campaigns
• HubSpot, Salesforce, ActiveCampaign or Mailchimp
• WhatsApp marketing platforms
• WordPress or similar CMS
• SEMrush, Ahrefs or Screaming Frog
• Looker Studio
• IndiaMART
• Google Business Profile

Candidates are not expected to know every tool. However, they must demonstrate genuine hands-on depth in the tools relevant to their previous responsibilities.

Success in This Role

Success will be measured through:

• Growth in qualified digital enquiries
• Improved campaign ROI and cost per lead
• Higher website and landing-page conversion
• Better lead response and Sales follow-up
• Reduced lead leakage across the funnel
• Improved organic and AI-search visibility
• Stronger CRM adoption and campaign automation
• Improved channel and marketplace lead performance
• Accurate reporting and actionable recommendations
• Timely completion of digital projects and agency deliverables

Important Role Clarification

This position is not limited to:

• SEO
• Social-media coordination
• Paid-media execution
• Content-calendar preparation
• CRM data entry
• Agency supervision
• High-level digital strategy

The successful candidate must be comfortable working in detail across the complete journey:

Audience Campaign Website Lead CRM Nurturing Sales follow-up Conversion ROI