Marketing Manager

Technology Counter Pvt. Ltd.; Pune District; On-site; INR 1,000,000 - 1,400,000; Full time

Job summary

TechnologyCounter is a B2B software discovery and demand-generation platform headquartered in Pune, India. We are seeking a Marketing Manager – Growth & Demand Generation to own and scale our B2B marketing initiatives, generate qualified leads, and build a predictable sales pipeline.

This hands-on role combines strategy and execution across email, paid media, content, webinars, and landing pages, with collaboration across sales to convert leads into opportunities.

Qualifications

• 5–8 years of experience in digital marketing, growth marketing, demand generation, or B2B marketing.
• Proven experience in planning and executing B2B lead-generation campaigns.
• Hands-on with email marketing, lead nurturing, and marketing automation.
• Experience with CRM and marketing automation platforms such as HubSpot.
• Strong ability to analyze campaigns and optimize performance.

Responsibilities

• Develop and execute B2B demand-generation strategies aligned with growth and revenue.
• Plan multi-channel campaigns across email, paid media, content, webinars, and landing pages.
• Plan, manage, and optimize Google Ads, LinkedIn Ads, and other platforms.
• Collaborate with product, content, and sales to improve funnel conversion.
• Track performance, budgets, and ROI; report management on campaign results.
• Align campaigns with sales for lead qualification and handover.
• Coordinate with teams to ensure timely delivery of campaigns.
• Analyze website and landing-page performance to boost conversions.

Skills

Digital marketing

Growth marketing

Demand generation

B2B marketing

Campaign optimization

Tools

HubSpot

Google Ads

LinkedIn Ads

CRM platforms

Marketing automation

Job description

# Marketing ManagerPune, Maharashtra, India Full Time On Site Marketing Apply for this RoleTechnologyCounter is a leading B2B software discovery and recommendation platform headquartered in Pune, India. We help businesses make informed technology decisions by connecting them with the right software solutions through trusted reviews, detailed comparisons, expert insights, and personalized recommendations. Our platform empowers thousands of organizations to simplify software selection while enabling technology vendors to reach high-intent buyers through innovative lead generation and digital marketing solutions.At TechnologyCounter, we foster a culture of innovation, collaboration, and continuous learning. We believe in empowering our people with opportunities to grow, embrace new technologies, and make a meaningful impact. Whether you're beginning your career or advancing to the next level, you'll be part of a dynamic team that values ownership, teamwork, and excellence while working together to shape the future of B2B technology discovery. ## About the RoleTechnologyCounter is a B2B software discovery and demand-generation platform that helps businesses discover, compare, and evaluate business software. We partner with software and technology companies to help them reach relevant business buyers through qualified lead generation, appointment generation, content syndication, and digital marketing campaigns.We are looking for a results-driven **Marketing Manager – Growth & Demand Generation** to own and scale our B2B marketing initiatives, generate qualified leads, and build a predictable sales pipeline.This is a hands-on role that combines marketing strategy, campaign execution, performance optimization, and team coordination. The ideal candidate will have experience driving measurable business outcomes through multi-channel campaigns and working closely with sales teams to convert marketing-generated leads into opportunities.If you are passionate about B2B growth, demand generation, marketing automation, and revenue-driven campaigns, we would love to hear from you.---## Job DescriptionYou are a commercially minded and analytical marketing professional with 5–8 years of experience in digital marketing, growth marketing, demand generation, or B2B marketing.You understand how to identify the right target audience, build effective marketing campaigns, optimize marketing budgets, and generate qualified leads that contribute to the sales pipeline.You have hands-on experience managing email marketing, paid advertising, marketing automation, CRM platforms, and conversion funnels. You are comfortable working independently, making data-driven decisions, and coordinating with cross-functional teams to achieve business objectives.**Required Qualifications & Experience:*** 5–8 years of experience in digital marketing, growth marketing, demand generation, or B2B marketing.* Proven experience in planning and executing B2B lead-generation campaigns.* Hands-on experience with email marketing, lead nurturing, and marketing automation.* Experience managing paid advertising campaigns, including Google Ads and LinkedIn Ads.* Familiarity with CRM and marketing automation platforms such as HubSpot.* Strong understanding of landing-page optimization, conversion funnels, and campaign analytics.* Experience collaborating with sales or SDR teams to improve lead quality and conversion.* Ability to track campaign performance, manage budgets, and report measurable marketing outcomes.**Preferred Qualifications:*** Experience in B2B SaaS, software, IT services, or technology companies.* Experience targeting international markets, particularly the US, UK, Europe, or APAC.* Exposure to account-based marketing (ABM), content syndication, webinars, and enterprise lead generation.* Experience owning marketing pipeline targets, campaign ROI, or revenue-related KPIs.---## Key Responsibilities**Demand Generation & Campaign Strategy*** Develop and execute B2B demand-generation strategies aligned with business growth and revenue objectives.* Identify target audiences, buyer personas, industries, decision-makers, and geographic markets.* Plan and execute multi-channel campaigns across email, paid media, content, webinars, and landing pages.* Experiment with new channels and campaign approaches to improve lead quality and conversion.**Email Marketing & Automation*** Plan and manage outbound email campaigns, nurture sequences, and lead engagement programmes.* Improve email deliverability, engagement, segmentation, and conversion rates.* Build automated workflows for lead nurturing, qualification, and sales handover.* Use CRM and marketing automation platforms to manage campaign performance and lead journeys.**Paid & Performance Marketing*** Plan, execute, and optimize campaigns across Google Ads, LinkedIn Ads, Meta, and other relevant platforms.* Manage campaign budgets and optimize cost per lead (CPL), cost per acquisition (CPA), and return on investment (ROI).* Collaborate with creative and content teams to develop compelling advertisements and campaign assets.* Monitor campaign performance and make data-driven optimization decisions.**Website & Conversion Optimization*** Collaborate with product and development teams to improve website performance and conversion rates.* Develop and optimize landing pages for lead capture and campaign objectives.* Analyze website traffic, user behaviour, and conversion funnels.* Run experiments to improve lead generation and campaign effectiveness.**Content-Led Demand Generation*** Collaborate with content teams to develop case studies, industry reports, software guides, buyer guides, webinars, and landing-page content.* Ensure content initiatives support lead generation, buyer engagement, and sales conversion.* Align content campaigns with target audiences and business priorities.**Sales & SDR Alignment*** Work closely with sales and SDR teams to define lead qualification criteria and improve lead handover.* Monitor the funnel from Lead → MQL → SQL → Appointment → Opportunity → Customer.* Use sales feedback to improve targeting, messaging, and lead quality.* Develop marketing campaigns and sales enablement assets that support outbound sales activities.**Marketing Analytics & Reporting*** Track and report leads generated, MQLs, SQLs, appointments, opportunities, and pipeline contribution.* Monitor CPL, cost per opportunity, conversion rates, customer acquisition cost, and campaign ROI.* Prepare weekly and monthly marketing performance reports for management.* Identify growth opportunities and recommend improvements based on campaign data.**Marketing Team Coordination*** Coordinate with digital marketing, SEO, content, social media, video, and design team members.* Align marketing activities with company objectives and demand-generation priorities.* Provide direction, monitor execution, and ensure timely delivery of campaigns.---## What We Offer You* **Salary:** ₹10–14 LPA, depending on experience and demonstrated expertise.* Higher compensation may be considered for candidates with strong B2B SaaS demand-generation experience and a proven record of generating measurable sales pipeline.* Opportunity to take ownership of growth and demand-generation initiatives.* A performance-driven environment where marketing outcomes are connected to business growth.* Opportunities to work across B2B marketing, performance campaigns, marketing automation, and international markets.* A collaborative environment with exposure to sales, technology, content, and business strategy.A performance-linked compensation component may be included based on mutually agreed marketing and pipeline targets.