AVP-TeleSales

AGRIM; Gurugram District; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

A leading Agri-input e-commerce company in Gurugram is seeking a high-impact leader for their inside sales force. The role involves hiring, training, and managing a telesales team aimed at onboarding 200,000 retailers in two years. The ideal candidate has 10–12 years of inside sales management experience and strong analytical skills. This position is crucial for driving growth in rural markets and requires a hands-on approach to sales operations.

Qualifications

• 10–12 years of inside sales experience in managing teams.
• Minimum 2 years leading a large team (at least 150 members).
• Experience with data-driven sales operations and analytics.
• Strong grasp of customer acquisition cost concepts.

Responsibilities

• Build and scale a 200+ member inside telesales team.
• Drive retailer onboarding to meet acquisition targets.
• Design and improve sales playbook for efficient onboarding.
• Establish performance governance with regular metrics tracking.
• Collaborate with Product and Marketing for campaign success.

Skills

Inside Sales experience

Sales force management

Data-driven sales ops

Unit economics

Job description

Agrim is India’s largest Agri-input e-commerce platform, empowering lakhs of retailers across the country with better access, pricing, and service. We’re backed by marquee investors and are growing fast.

With 800+ employees and ambitious plans to 2x in the next two quarters, we are transforming how Agri-retailers buy and grow their businesses. Our culture is rooted in five values: Delivery Excellence, Ownership, Frugality, Simplicity, and Transparency. You can read more about us here:

Role Overview

This is a high impact leadership role where you will lead the team building and management of a 200+ inside tele sales force tasked with onboarding retailers onto our platform (Agrim Retailer App

).Your mandate is simple but demanding - Lead the inside sales force to onboard 200,000 agri-input retailers in 2 years while maintaining Cost of Acquisition (CAC) discipline.

Why this role matters?

This role is the heartbeat of our growth engine. AGRIM's growth depends on deep rural penetration, high-quality retailer onboarding, and consistent order generation. This role forms the backbone of this execution engine — ensuring inside sales team gives predictable and scalable performance.

Key Responsibilities

• Build and scale team: Hire, train, and manage a 200+ member inside telesales team across multiple locations.
• Own retailer acquisition targets: Drive monthly retailer onboarding run-rates to deliver the mandate of 200,000 agri-input retailers in 2 years while maintaining CAC discipline.
• Design sales playbook: Create, standardize, and continuously improve sales scripts, call workflows, objection-handling frameworks, and training modules tailored to agri-input retailers,
• Run performance governance: Set up rigorous MIS, dashboards, funnel reviews, and call-quality audits to track productivity, conversion, and CAC at rep, pod, and program level.
• Cross-functional collaboration: Partner with Product and Marketing to refine value propositions, campaigns, and onboarding journeys based on frontline feedback and funnel insights.

Success Metrics

• Monthly retailer onboardings run rate.
• Customer Acquisition cost
• Quality of Retailer onboarding.

Requirements

• 10–12 years of Inside Sales experience in sales force management in industries such as FMCG, fintech, telecom, microfinance, or B2B market places.
• Minimum 2 years leading a team of atleast 150 members as Senior Manager/AVP.
• Hands-on with data-driven sales ops (MIS, dashboards, funnel metrics)
• Strong grasp of unit economics and experience driving CAC discipline.

Why

Join UsAt agrim, you will shape the people engine of a Bharat-scale startup on its path to IPO. This is an opportunity to build one of India’s most impactful playbooks while working with a mission-driven team solving one of India’s largest distribution challenges.