Strategy Associate

Keka Technologies Private Limited; Gurugram District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Agrim in Gurgaon is hiring a Founder's Office Associate to own the end-to-end customer lifecycle for retailers and manufacturers on the platform. You'll drive growth and retention initiatives, define strategy, execute campaigns, and leverage data-driven insights to improve customer engagement and business outcomes in a fast-paced startup environment.

The role collaborates with marketing, product, design, and analytics teams to craft lifecycle campaigns across channels, track performance, and

Qualifications

• 6 months–2 years of experience in Strategy, Founder's Office, Consulting, Growth, Marketing Strategy, or a similar role.
• Graduate from a Tier-1 institution preferred.
• Strong understanding of the customer lifecycle, including acquisition, activation, engagement, retention, win-back, and customer lifetime value (CLV).
• Excellent analytical skills with proficiency in Excel and PowerPoint; familiarity with SQL, Mixpanel, Web Engage, or similar analytics/CRM tools is an added advantage.

Responsibilities

• Develop a deep understanding of the customer lifecycle across acquisition, activation, engagement, retention, win-back, and CLV.
• Analyze customer behavior and marketing funnel performance to identify growth opportunities and lifecycle improvements.
• Conduct market research, customer analysis, and competitive benchmarking to support strategic decisionmaking.
• Develop and execute strategic marketing initiatives aligned with business objectives and growth priorities.
• Collaborate with marketing, content, design, product, and category teams to drive lifecycle and growth campaigns across multiple channels.
• Support campaign planning, experimentation, and optimization to improve customer engagement and business outcomes.
• Analyze marketing performance to improve CAC, ROAS, conversion rates, repeat purchases, and overall.
• Build dashboards, reports, and business presentations while translating insights into clear, actionable recommendations.
• Track campaign performance and present post-campaign learnings to leadership.

Skills

Excel

PowerPoint

Education

Tier-1 institution graduate

Tools

SQL

Mixpanel

Web Engage

Job description

Agrim is India’s largest Agri-input e-commerce platform, empowering lakhs of retailers across the country with

better access, pricing, and service. We’re backed by marquee investors and are growing fast.. With 800+ employees and ambitious plans to grow 2x in the next two quarters, we are transforming how Agriretailers buy and grow their business. Our culture is rooted in five values: Delivery Excellence, Ownership, Frugality, Simplicity, and Transparency. You can read more about us here - click here

Role Overview:

We're hiring a Founder's Office Associate to own the end-to-end customer lifecycle for retailers and manufacturers on the platform. You'll drive growth and retention initiatives, define strategy, execute campaigns, and leverage data-driven insights to improve customer engagement and business outcomes in a fast-paced startup environment.

Key Responsibilities

1. Customer Lifecycle Strategy

• Develop a deep understanding of the customer lifecycle across acquisition, activation, engagement, retention, win-back, and customer lifetime value (CLV).
• Analyze customer behavior and marketing funnel performance to identify growth opportunities and lifecycle improvements.
• Conduct market research, customer analysis, and competitive benchmarking to support strategic decisionmaking.
• Develop and execute strategic marketing initiatives aligned with business objectives and growth priorities.
• Collaborate with marketing, content, design, product, and category teams to drive lifecycle and growth campaigns across multiple channels.
• Support campaign planning, experimentation, and optimization to improve customer engagement and business outcomes.

3. Campaign Performance & Analytics

• Analyze marketing performance to improve CAC, ROAS, conversion rates, repeat purchases, and overall
• Build dashboards, reports, and business presentations while translating insights into clear, actionable recommendations.
• Track campaign performance and present post-campaign learnings to leadership.

Ideal Candidate

• 6 months–2 years of experience in Strategy, Founder's Office, Consulting, Growth, Marketing Strategy, or a similar role.
• Graduate from a Tier-1 institution preferred.
• Strong understanding of the customer lifecycle, including acquisition, activation, engagement, retention, win-back, and customer lifetime value (CLV).
• Excellent analytical skills with proficiency in Excel and PowerPoint; familiarity with SQL, Mixpanel, Web Engage, or similar analytics/CRM tools is an added advantage.

Why Join Us

At Agrim, you will shape the strategy engine of a Bharat-scale startup on its path to IPO. This is an opportunity

to build one of India’s most impactful playbooks while working with a mission-driven team solving one

India’s largest distribution challenges. We are in Gurgaon. This is Work from Office role