Associate, SEM

Open Designs; Chennai; On-site; INR 420,000 - 780,000; Full time

Job summary

Open Designs in Chennai seeks a performance-driven Digital Marketing Specialist to independently plan, execute, monitor, and optimise SEO/AEO/GEO and paid campaigns across Google, Meta, YouTube, and LinkedIn.

You will handle Search, Display, Video, Remarketing, Lead Gen, and Conversion campaigns, set up campaign structures, budgets, and tracking, and continuously optimise for CPL, CPA, CTR, and ROAS. Reporting and landing-page improvements are part of the role.

Qualifications

• Experience planning and managing paid campaigns across Google, Meta, YouTube and LinkedIn.
• Strong ability to optimise CPL/CPA/CTR/ROAS through data-driven decisions.
• Familiarity with funnel concepts, landing pages, lead generation and remarketing.
• Understanding conversion tracking and analytics to drive performance.

Responsibilities

• Plan and execute paid campaigns across Google Ads, Meta Ads Manager, YouTube Ads, and LinkedIn Ads.
• Manage Search, Display, Video, Remarketing, Lead Gen, and Conversion campaigns.
• Conduct keyword, audience, competitor, and market research.
• Set up campaign structures, targeting, budgets, bidding strategies, and conversion goals.
• Continuously optimise campaigns to improve key metrics and overall performance.
• Coordinate with designers and content writers for ad creatives and copy.
• Set up and monitor tracking using Google Analytics, Tag Manager, and related tools.
• Prepare weekly/monthly campaign performance reports.
• Develop landing-page improvement recommendations based on campaign data.
• Keep up with changes in advertising platforms and trends.

Skills

Campaign optimisation

Analytical skills

Lead generation

Remarketing

Landing pages

Conversion tracking

Tools

Google Ads

Meta Ads Manager

YouTube Ads

LinkedIn Ads

Google Analytics

Google Tag Manager

Meta Pixel

Job description

We are looking for performance-driven Digital Marketing Specialists who can independently plan, execute, monitor, and optimise both SEO/AEO/GEO and paid advertising campaigns across Google, Meta, YouTube, and LinkedIn.

Key Responsibilities

• Plan and execute paid campaigns across Google Ads, Meta Ads, YouTube Ads, and LinkedIn Ads.
• Handle Search, Display, Video, Remarketing, Lead Generation, and Conversion campaigns.
• Conduct keyword, audience, competitor, and market research.
• Set up campaign structures, targeting, budgets, bidding strategies, and conversion goals.
• Continuously optimise campaigns to improve CPL, CPA, CTR, ROAS, and overall performance.
• Coordinate with designers and content writers for ad creatives and copy.
• Set up and monitor tracking using Google Analytics, Google Tag Manager, Meta Pixel, and related tools.
• Prepare weekly/monthly campaign performance reports.
• Develop landing-page improvement recommendations based on campaign data.
• Keep up with changes in advertising platforms and digital marketing trends.

Required Skills

• Hands-on experience with Google Ads and Meta Ads Manager.
• Working knowledge of YouTube and LinkedIn advertising.
• Understanding of conversion tracking and Google Analytics.
• Strong analytical and campaign optimisation skills.
• Good understanding of funnels, landing pages, lead generation, and remarketing.
• Ability to manage multiple client campaigns simultaneously.

Preferred

Google Ads & Google Analytics & Meta certifications, and prior digital marketing agency experience will be an advantage.

Key expectation:

The candidate should be able to take ownership of campaign performance and generate measurable business outcomes rather than focusing only on impressions and clicks.