Associate, Performance Marketing

Open Designs; Chennai; On-site; INR 600,000 - 900,000; Full time

Job summary

Open Designs in Chennai is seeking a performance-driven Digital Marketing Specialist to independently plan, execute, monitor, and optimise SEO, AEO, GEO and paid campaigns across Google, Meta, YouTube and LinkedIn. You will manage campaigns, conduct keyword and audience research, set up structures and budgets, track conversions with Analytics/Tag Manager, and prepare performance reports.

The role requires strong analytical skills and a proactive approach to improving CPL, CPA, CTR and ROAS while

Qualifications

• Hands-on experience with Google Ads and Meta Ads Manager.
• Working knowledge of YouTube and LinkedIn advertising.
• Understanding of conversion tracking and Google Analytics.
• Strong analytical and campaign optimisation skills.
• Good understanding of funnels, landing pages, lead generation, and remarketing.
• Ability to manage multiple client campaigns simultaneously.

Responsibilities

• Plan and execute paid campaigns across Google Ads, Meta Ads, YouTube Ads, and LinkedIn Ads.
• Handle Search, Display, Video, Remarketing, Lead Generation, and Conversion campaigns.
• Conduct keyword, audience, competitor, and market research.
• Set up campaign structures, targeting, budgets, bidding strategies, and conversion goals.
• Continuously optimise campaigns to improve CPL, CPA, CTR, ROAS, and overall performance.
• Coordinate with designers and content writers for ad creatives and copy.
• Set up and monitor tracking using Google Analytics, Google Tag Manager, Meta Pixel, and related tools.
• Prepare weekly/monthly campaign performance reports.
• Develop landing-page improvement recommendations based on campaign data.
• Keep up with changes in advertising platforms and digital marketing trends.

Skills

Google Ads

Meta Ads Manager

YouTube Ads

LinkedIn Ads

Campaign optimisation

Analytics

Tools

Google Analytics

Google Tag Manager

Job description

We are looking for performance-driven Digital Marketing Specialists who can independently plan, execute, monitor, and optimise both SEO/AEO/GEO and paid advertising campaigns across Google, Meta, YouTube, and LinkedIn.

Key Responsibilities

• Plan and execute paid campaigns across Google Ads, Meta Ads, YouTube Ads, and LinkedIn Ads.
• Handle Search, Display, Video, Remarketing, Lead Generation, and Conversion campaigns.
• Conduct keyword, audience, competitor, and market research.
• Set up campaign structures, targeting, budgets, bidding strategies, and conversion goals.
• Continuously optimise campaigns to improve CPL, CPA, CTR, ROAS, and overall performance.
• Coordinate with designers and content writers for ad creatives and copy.
• Set up and monitor tracking using Google Analytics, Google Tag Manager, Meta Pixel, and related tools.
• Prepare weekly/monthly campaign performance reports.
• Develop landing-page improvement recommendations based on campaign data.
• Keep up with changes in advertising platforms and digital marketing trends.

Required Skills

• Hands-on experience with Google Ads and Meta Ads Manager.
• Working knowledge of YouTube and LinkedIn advertising.
• Understanding of conversion tracking and Google Analytics.
• Strong analytical and campaign optimisation skills.
• Good understanding of funnels, landing pages, lead generation, and remarketing.
• Ability to manage multiple client campaigns simultaneously.

Preferred

Google Ads & Google Analytics & Meta certifications, and prior digital marketing agency experience will be an advantage.

Key expectation:

The candidate should be able to take ownership of campaign performance and generate measurable business outcomes rather than focusing only on impressions and clicks.