Assistant Marketing Manager (Safety Paint)

CTR Manufacturing Industries; Chennai District, Chhatrapati Sambhajinagar District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

CTR Manufacturing Industries seeks a marketing professional for passive fire protection products in Chennai (and Aurangabad). Reporting to the Senior General Manager, you will drive marketing strategies, create technical literature, and lead campaigns to engage architects, EPCs, and industrial customers.

The ideal candidate has a science/engineering background with 10 years in industrial/institutional marketing, experience with fire protection solutions, and willingness to travel at least 15

Qualifications

• Science graduate or Diploma in Electrical/Electronics with 10 years of industrial/institutional marketing experience.
• Must be willing to travel a minimum of 15 days per month.
• Experience in passive fire protection marketing preferred.

Responsibilities

• Develop and execute annual and quarterly marketing strategies for passive fire protection products.
• Identify market opportunities, emerging trends, customer needs, and competitive threats.
• Develop go-to-market strategies for new products, systems, and applications.
• Support growth through market segmentation and targeted marketing campaigns.
• Create product brochures, technical literature, presentations, application guides, case studies, and sales materials.
• Communicate product benefits, certifications, and compliance requirements effectively.
• Work with R&D teams for new product development and improvements.
• Develop B2B lead-generation programs targeting architects, consultants, EPCs, developers, contractors, MEP consultants, and industrial customers.
• Plan and execute digital and offline campaigns to generate qualified leads.
• Develop distributor/dealer and channel partner engagement strategies.
• Identify new geographic and application markets for passive fire protection solutions.
• Support the sales team in converting marketing-generated leads into business opportunities.
• Build relationships with architects, fire consultants, structural consultants, MEP consultants, testing agencies, and industry associations.
• Organize technical seminars, webinars, product demonstrations, and specification meetings.
• Track relevant fire safety standards, codes, approvals, and certification requirements.
• Prepare regular competitor and market intelligence reports.

Skills

Marketing strategy

Lead generation

B2B marketing

Communication skills

Market research

Travel flexibility

Education

Science graduate / Diploma in Electrical and Electronics

Job description

Two posts. Aurangabad and Chennai location.

Reporting to Senior General Manager.

Science graduate\Diploma in Electrical\ Electronics with 10 years experience in industrial\Institutional marketing.

Responsible for :

Marketing of passive fire protection system including Safety paint, barriers, Fire barriers, doors etc. through presentations to consultants\ utilities, EPC contractors, Infra projects.

• Develop and execute annual and quarterly marketing strategies for passive fire protection products.
• Identify market opportunities, emerging trends, customer needs, and competitive threats.
• Develop go-to-market strategies for new products, systems, and applications.
• Support business growth through market segmentation and targeted marketing campaigns.
• Analytical ability with good oral and written communication skills essential. Permanent vacancy with expected association of five years. Must be willing to travel minimum 15 days in a month. Age 30 years.

Role & responsibilities :

• Create product brochures, technical literature, presentations, application guides, case studies, and sales-support materials.
• Communicate product benefits, technical advantages, certifications, and compliance requirements effectively.
• Work closely with technical/R&D teams for new product development and product improvement.
• Develop B2B lead-generation programs targeting architects, consultants, EPC companies, developers, contractors, MEP consultants, and industrial customers.
• Plan and execute digital and offline campaigns to generate qualified leads.
• Develop strategies for distributor/dealer and channel partner engagement.
• Identify new geographic and application markets for passive fire protection solutions.
• Support the sales team in converting marketing-generated leads into business opportunities.
• Build strong relationships with architects, fire consultants, structural consultants, MEP consultants, testing agencies, and industry associations.
• Organize technical seminars, webinars, product demonstrations, and specification meetings.
• Track relevant fire safety standards, codes, approvals, and certification requirements.
• Prepare regular competitor and market intelligence reports.

Preferred candidate profile :

• Bachelor's degree in Marketing, Business Administration, Engineering, or a related discipline.
• 10 years of relevant B2B marketing experience, preferably in passive fire protection, fire safety, construction materials, specialty chemicals.
• Experience working with architects, consultants, contractors, developers, or industrial customers is preferred.