Assistant Manager VM - Creative & Design

Aditya Birla Group; Maharashtra; On-site; INR 600,000 - 900,000; Full time

Job summary

Aditya Birla Group's Visual Merchandising team seeks a creative leader to conceptualize and drive brand visuals across luxury retail spaces in India. You will own design language, materials, and in-store storytelling from ideation to execution.

You will collaborate with Product, Merchandising and Retail teams to deliver 360° experiences for launches and seasonal campaigns, while maintaining premium quality, spatial storytelling, and cost-conscious production.

Qualifications

• Brand design & creative expression
• Evolve visual identity across stores, packaging, events
• Translate brand narratives into VM concepts via sketches and 3D renderings
• Create campaign-specific display concepts that tell a story
• Campaign & store experience design
• Collaborate with Product, Merchandising and Retail for 360° visuals
• Adapt designs across store formats maintaining premium quality
• Deliver immersive, customer-centric in-store experiences
• Innovation & trend leadership in luxury retail
• Explore new materials and fabrication techniques
• Prototype and sample new display ideas for feasibility
• Create design guidelines and technical drawings for fabrication
• Coordinate with VM Ops and vendors for quality during rollout
• Conduct store audits to ensure visual consistency
• Budget management: balance luxury with cost efficiency

Responsibilities

• Brand design & creative expression
• Execute and evolve the brand’s visual identity — ensuring consistency, innovation, and distinctiveness across all stores & touchpoints (spanning store/ retail, packaging, stationary, events, exhibits)
• Translate brand positioning and seasonal narratives into creative VM concepts through sketches, mood boards, and 3D renderings.
• Campaign-specific and topical display concepts that celebrate product craftsmanship, storytelling, and emotion.
• Campaign & Store Experience Design
• Partner with Product, Merchandising, and Retail teams to design and deliver 360° visual experiences for new launches, promotions, and seasonal moments.
• Adapt creative designs across diverse store formats and footprints, maintaining coherence and premium quality.
• Execute immersive, customer-centric design ideas that bring emotion and depth to each in-store interaction.
• Innovation & Trend Leadership
• Stay ahead of design and retail trends — globally and locally — to infuse freshness, relevance, and innovation.
• Experiment with new materials, fabrication techniques, and digital integration to create forward-thinking and sustainable designs.
• Execute creative prototyping and sampling, evaluating new display ideas for feasibility, scale, and impact.
• Design Communication & Execution
• Create clear design guidelines and technical drawings for seamless execution by fabrication and store teams.
• Partner with the Central VM Ops team and vendors to ensure design fidelity and quality through production and rollout.
• Conduct periodic store audits to assess display impact, ensuring visual consistency and high aesthetic standards.
• Budget Management & Resource Planning
• Work within allocated budgets while ensuring designs reflect luxury and craftsmanship.
• Source materials and finishes that are cost-effective, durable, and brand-aligned.
• Negotiate design production costs, and maintain financial accountability.

Job description

Position Purpose And Summary

To conceptualize, design, and drive the creative expression of the brand across its physical retail environments — ensuring that every store and every campaign translates brand identity into a compelling visual and emotional experience.

The role will execute the creative development of all Visual Merchandising (VM) design assets, from ideation to prototyping to in-store execution, maintaining a strong balance of aesthetic innovation and commercial practicality. This role demands creative leadership, trend sensitivity, and an eye for spatial storytelling, combined with a deep understanding of materials, retail display techniques, and luxury design language.

This role combines creativity & craftsmanship with strategy & structure, bringing to life a design language that will shape the brand’s identity across its customer facing touchpoints.

Essential Duties And Responsibilities

• Brand Design & Creative Expression
• Execute and evolve the brand’s visual identity — ensuring consistency, innovation, and distinctiveness across all stores & touchpoints (spanning store/ retail, packaging, stationary, events, exhibits)
• Translate brand positioning and seasonal narratives into creative VM concepts through sketches, mood boards, and 3D renderings.
• Campaign-specific and topical display concepts that celebrate product craftsmanship, storytelling, and emotion.
• Campaign & Store Experience Design
• Partner with Product, Merchandising, and Retail teams to design and deliver 360° visual experiences for new launches, promotions, and seasonal moments.
• Adapt creative designs across diverse store formats and footprints, maintaining coherence and premium quality.
• Execute immersive, customer-centric design ideas that bring emotion and depth to each in-store interaction.
• Innovation & Trend Leadership
• Stay ahead of design and retail trends — globally and locally — to infuse freshness, relevance, and innovation.
• Experiment with new materials, fabrication techniques, and digital integration to create forward-thinking and sustainable designs.
• Execute creative prototyping and sampling, evaluating new display ideas for feasibility, scale, and impact.
• Design Communication & Execution
• Create clear design guidelines and technical drawings for seamless execution by fabrication and store teams.
• Partner with the Central VM Ops team and vendors to ensure design fidelity and quality through production and rollout.
• Conduct periodic store audits to assess display impact, ensuring visual consistency and high aesthetic standards.
• Budget Management & Resource Planning
• Work within allocated budgets while ensuring designs reflect luxury and craftsmanship.
• Source materials and finishes that are cost-effective, durable, and brand-aligned.
• Negotiate design production costs, and maintain financial accountability.