Zonal Visual Merchandiser, Van Heusen

Aditya Birla Lifestyle Brands Limited; Tamil Nadu; On-site; INR 600,000 - 900,000; Full time

Job summary

Aditya Birla Lifestyle Brands Limited is seeking a Visual Merchandiser to create and maintain compelling in-store displays and window visuals. You will translate brand concepts into store-level executions and train store staff to uphold VM standards.

Responsibilities include designing store elevations, supervising window display rollout across the region, coordinating with vendors, managing budgets, and providing weekly feedback to stores to ensure consistency with the brand image.

Qualifications

• Proficient with graphic design software and VM concepts.
• Strong eye for design and brand aesthetics.
• Experience coordinating with vendors and managing budgets.
• Ability to perform under high pressure and lead a team.

Responsibilities

• Design elevations and store display spaces.
• Supervise window display rollout across stores with vendors.
• Forecast and handover budgets to Operations; ensure timely procurement.
• Procure props from vendors and track delivery within schedules.
• Monitor VM budget and ensure bills are submitted on time.
• Provide weekly feedback to stores to align with concept.
• Develop and implement VM training for store teams.

Skills

Photoshop

Coral Draw

Illustrator

Vendor negotiation

Team management

High pressure

Job description

Job Purpose

Finally creating an environment and mindset of effective visual merchandising in the stores is a challenge for the role holder. Not only training associates in the stores but to create an 'eye' for VM at the store level in order to translate the concept into reality at the store, is critical for effective visual merchandising

To project the image and style of the brand by creating and maintaining visual displays for store windows.

Job Context & Major Challenges

In order to engage customers and help stimulate sales activity, it is imperative to create and maintain a compelling presentation of merchandise, ensuring that the image and style of the company is projected at all times.

Key Challenges

• Expertise with graphic design software like Photoshop, Coral Draw, Illustrator, etc.
• Knack/eye for design.
• Negotiation skills to secure quality products and timely execution from vendors.
• Ability to work in a high pressure environment.
• Team handling skills.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

KRA1 VM Creative processes for Brand 1. New retail identity roll out/ Facelift / Project take-off roll out.

• Designing its elevations and store display spaces
• Effective and impactful trade show roll out smoothly as per calender; within budgets
• Adaptations of creatives across the region stores
• Effective and impactful trade show roll out smoothly as per calender; within budgets

KRA2 Implementation of Visual displays 1. Responsible for supervision of window display implementation in all brand stores across the region in coordination with the vendors

• Ensure the window displays are in alignment with concept/framework.
• Forecast handover to Operations post implementation of visual display of new stores in order to reduce new store opening cost.

KRA3 Vendor management 1. Acquire and compare quotations from vendors to ensure procurement of quality products at the least possible price.

• Follow up with vendors to ensure delivery of props within specified schedule.
• Ensure payment to the respective vendors and follow up on billing processes
• Get dockets for creative purchases.

KRA4 Budget management 1. Monitor the budget for Visual Merchandising and highlight any deviations.

• To operate & achieve the vm spent as per budgets
• Submission of bills on time.

KRA5 Feedback 1. Provide regular and constructive feedback to stores on their displays weekly to ensure they are in line with concept.

• Store Visits - Share store visit plan
• In station stores needs to be visited daily and outstation 12-15 days every month

KRA6 VM Team Development Implement VM training modules at various levels - store VM champs, CC, SM and constantly create a culture of VM training