Assistant Manager Visual Merchandising & Creative

Amit GPS & Navigation; New Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Amit GPS & Navigation in India seeks an Assistant Manager Visual Merchandising & Creative to lead both creative development and on-ground VM execution. You will shape retail experiences, develop brand-consistent creative assets across digital and physical touchpoints, and ensure high-quality execution across stores, partner outlets, events and activations.

The role combines concept ideation, asset development and hands-on rollout, requiring balance between aesthetics, brand guidelines and

Qualifications

• 6–8 years of experience in Visual Merchandising or related roles.
• Strong understanding of retail VM, planograms and on-ground execution.
• Ability to translate brand campaigns into assets across digital and physical channels.
• Excellent stakeholder management and communication skills.

Responsibilities

• Develop VM guidelines, planograms, product placement, zoning and customer journeys across stores and partner outlets.
• Own store look & feel, aesthetics, fixtures, displays and execution standards; manage QA and hygiene.
• Lead creative concept development for retail, social media, digital, and events; translate into production-ready assets.

Skills

Visual Merchandising

Creative

Retail Design

Brand Experience

Events

Project Management

Job description

Assistant Manager Visual Merchandising & Creative

Experience: 6–8 Years
Level: Assistant Manager
Function: Marketing
Location: India

Role Overview

We are looking for a Visual Merchandising & Creative professional who can contribute equally across creative development and visual merchandising execution. The role will be responsible for building impactful retail experiences, developing brand-consistent creative assets across digital and physical touchpoints, and ensuring high-quality execution across stores, partner outlets, events and activations.

The ideal candidate should be equally comfortable conceptualising ideas, developing creative assets and store experiences, and driving their execution on ground.

Key Responsibilities

1. Visual Merchandising & Retail Excellence – 50%

• Develop and execute VM guidelines, planograms, product placement, zoning, merchandising hierarchy and customer journeys across retail stores and partner outlets.
• Own store look & feel, aesthetics, fixtures, displays, capacity planning, QA, hygiene and execution standards.
• Conduct retail audits and market visits; identify gaps and drive corrective actions.
• Develop VM SOPs, checklists and compliance standards.
• Manage end-to-end execution with Sales, Retail teams, vendors and partners, ensuring quality, timelines and commercial effectiveness.
• Build and maintain a strong network of fabrication, production and execution vendors for retail setups, events, activations and other physical requirements.

2. Creative & Concept Development – 50%

• Develop creative concepts and visual directions across retail, social media, marketplaces, digital, print, POSM, events and brand activations.
• Conceptualise or brief the agencies for campaigns, retail displays, store environments, planograms, visual themes and customer experiences.
• Translate brand campaigns into impactful and consistent creative executions across formats and channels.
• Work with designers/agencies to develop master creatives, adaptations, artwork and production-ready assets.
• Provide creative direction, feedback and quality control while ensuring brand consistency.
• Take concepts from ideation to final execution, balancing aesthetics, brand requirements, timelines, budgets and practicality.

What We’re Looking For

• 6–8 years of experience in Visual Merchandising, Creative, Retail Design, Brand Experience, Events or a similar role.
• Strong understanding of retail VM, planograms, capacity planning, QA, hygiene and on-ground execution.
• Strong creative sensibility with the ability to conceptualise and execute across digital, social, marketplace, print and physical environments.
• Proven experience managing fabrication/production vendors and executing retail setups, events, activations and campaigns.
• Strong project management, stakeholder management and communication skills.
• Ability to balance creative thinking with commercial and operational practicality.