Head Visual Merchandising

Khazana Jewellery; Chennai District; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Khazana Jewellery seeks a seasoned Manager Visual Merchandising to own the end-to-end store experience, drive in-store storytelling, and ensure rapid execution for new stores. You will collaborate across design, retail operations, marketing, and commercial performance to elevate brand presentation.

The role requires a strong background in jewellery retail, mastery of VM fundamentals, and willingness to travel to stores and events to maintain consistency and high standards.

Qualifications

• Design background from NIFT or NID with 15+ years of experience in visual merchandising.
• Strong understanding of retail jewellery business and customer behaviour.
• Willingness to travel to stores and events.

Responsibilities

• Define and evolve VM strategy and guidelines aligned to distinct customer value proposition.
• Own store zoning, planogram principles, sightlines, adjacencies, and traffic flow to maximize conversion.
• Collaborate with marketing, product development, and retail operations to ensure consistency in brand messaging and visual presentation.
• Develop and implement VM strategies to enhance brand image and drive sales.
• Drive seasonal, festive, and campaign-led VM storytelling in the stores.
• Analyse sales data and customer feedback to inform product placement and visuals.
• Lead end-to-end VM for New Store Openings from concept to launch.
• Oversee fixtures, props, graphics, signage, and in-store communications.
• Read and influence CAD drawings and elevation plans for store layouts.

Skills

Visual Merchandising

Brand storytelling

Data-driven decisions

Education

NIFT/NID design background

Tools

CAD

Shop layouts reading

Job description

Role & responsibilities

Job Summary:

The Manager Visual Merchandising will own the end-to-end store experience diving VM, in-store brand storytelling, space productivity. This role will also oversee New Store Opening design execution, ensuring consistency, and speed. This role will require the candidate to rollout campaigns at all stores. The role sits at the intersection of design, retail operations, marketing, and commercial performance.

Job description:

The key responsibilities of Visual merchandising manager would include, but are not limited to the following,

VISUAL MERCHANDISING AND BRAND EXPERIENCE:

Define and evolve VM strategy and guidelines aligned to distinct Customer value proposition.

Own store zoning, planogram principles, sightlines, adjacencies, and traffic flow to maximize conversion and basket value.

Collaborate with cross-functional teams including marketing, product development, and retail operations to ensure consistency in brand messaging and visual presentation

Develop and implement visual merchandising strategies to enhance the overall brand image and drive sales

Drive seasonal, festive, and campaign-led VM storytelling in the stores

Analyse sales data and customer feedback to make informed decisions on product placement and visual displays

Stay updated on industry trends and competitor activities to continuously improve and innovate our visual merchandising strategies

NEW STORE OWNERSHIP

Lead end-to-end VM & experience readiness for NSOs, from concept to launch.

Partner with projects, architects, and store planning teams on spatial layouts, structural elements, and customer journey design.

Oversee fixtures, props, graphics, signage, in-store communication, and navigation systems.

TECHNICAL AND DESIGN LEADERSHIP

Strong command over store layouts, bay logic, fixture design, materials, lighting basics, colour theory, and typography.

Ability to read and influence GFCs, CAD drawings, elevation plans, and mockups.

Own VM cost optimization, material standardization, and vendor rationalization without compromising brand experience.

Leverage data (sales density, heat maps, category productivity) to refine VM decisions

PEOPLE CAPABILITY AND GOVERNANCE

Lead and mentor the Stores team and ensure all stores are consistently and effectively merchandised according to company standards

Build strong cross-functional alignment with marketing, supply chain, Products and projects.

Establish VM audit frameworks, SOPs, and training modules for store teams.

Drive a culture of design thinking, experimentation, and commercial accountability

Manage and track visual merchandising budget and expenses

Preferred candidate profile

Design background from NIFT / NID with more than 15 years of experience in Visual merchandising in similar industry.

Should have strong understanding of Retail jewellery business and customer behaviour

Willingness to travel to stores and events