Visual Design Lead - Retail Stores

Keka Inc.; Delhi; On-site; INR 900,000 - 2,100,000; Full time

Job summary

Broadway is seeking a strategic Visual Design Lead with 7–8 years of retail VM experience to oversee visual identity, presentation, and spatial planning across our store network. The role focuses on core Visual Merchandising, including end-to-end VM setups, seasonal rollouts, and refreshing established stores.

You will align VM with store layouts, fixture placement, and architectural flows, mentoring field teams and coordinating with vendors.

Qualifications

• 7 to 8 years of dedicated experience in Visual Merchandising within retail.
• Proven track record in executing new store VM setups, floor sets, and window installations.
• Strong understanding of store design principles, space planning, and CAD/3D drawings.

Responsibilities

• Lead end-to-end VM setup for new store launches, from floor plan review to final display installation.
• Strategize store zoning, hero product placements, window displays, and customer navigation paths prior to launch.
• Partner with contractors, vendors, and store operations teams to ensure on-time setup and visual readiness for grand openings.
• Create, document, and roll out seasonal VM strategies, guidelines, and visual toolkits across the store network.
• Align visual strategies with commercial goals, buying plans, campaigns, and product drops.
• Analyze sales performance, footfall, and conversion metrics to optimize product placement and revenue per square foot.
• Plan and execute ongoing VM updates, seasonal floor flips, and promotional campaign changes across existing stores.
• Conduct regular visual audits and store visits to maintain consistency and high presentation standards.
• Identify underperforming areas and implement corrective layout changes.
• Interpret floor plans and fixture layouts to enhance VM planning; collaborate with store design teams during builds.
• Mentor, train, and manage field VM teams and external production vendors within budgets.

Skills

Visual Merchandising

Project leadership

Store operations liaison

Retail KPI analysis

Education

Degree or diploma in Visual Merchandising

Tools

CAD

3D drawings

Job description

Broadway is a first-of-its-kind experiential retail destination bringing together 200+ digital-first and indie brands across fashion, beauty, lifestyle, and wellness. We create immersive experiences that help customers discover and experience products in a new way.

Position Overview

We are seeking a strategic and execution-driven Visual Design Lead with 7 to 8 years of retail experience to oversee the visual identity, presentation, and spatial planning across our store network. This role is primarily focused on core Visual Merchandising—leading end-to-end VM setups or new store openings, strategizing seasonal rollouts, and continuously updating and refreshing established stores. Knowledge of store design and spatial planning is a strong plus, enabling you to align visual merchandising plans seamlessly with store layouts, fixture placements, and architectural flows.

Key Responsibilities

1. New Store Openings & VM Setup

• Lead the end-to-end visual execution for all new store launches, from initial floor plan review to final display installation.
• Strategize store zoning, hero product placements, window displays, and customer navigation paths prior to launch.
• Partner with contractors, vendors, and store operations teams to ensure on-time setup and visual readiness for grand openings.
• Create, document, and roll out seasonal VM strategies, guidelines, and visual toolkits across the store network.
• Align visual strategies with commercial goals, buying plans, key marketing campaigns, and product drops.
• Analyze sales performance, footfall, and conversion metrics to optimize product placement and maximize revenue per square foot.

3. Network-Wide Updates & Existing Store Refreshers

• Plan and execute ongoing VM updates, seasonal floor flips, and promotional campaign changes across existing stores.
• Conduct regular visual audits and store visits to maintain consistency and uphold high visual presentation standards.
• Identify underperforming areas in existing stores and implement corrective visual and product layout changes.

4. Leveraging Store Design Knowledge (Strategic Advantage)

• Interpret floor plans, store drawings, and fixture layouts to enhance VM planning and product density.
• Collaborate with store design and project teams during store buildouts to ensure VM operational needs and lighting/prop requirements are factored in early.
• Mentor, train, and manage field VM teams and store staff to build visual merchandising capability across the organisation.
• Manage relationships with external production vendors for props, signage, window graphics, and display fixtures within allocated budgets.

Qualifications & Requirements

• Experience: 7 to 8 years of dedicated experience in Visual Merchandising within the retail sector (fashion, lifestyle, or general retail preferred).
• Core VM Expertise: Proven track record in executing new store VM setups, floor sets, window installations, and network-wide visual changes.
• Store Design Aptitude (Plus): Strong understanding of store design principles, space planning, floor plans, and architectural CAD/3D drawings to aid VM planning.
• Commercial Mindset: Strong ability to connect visual presentation with retail KPIs (conversion, units per transaction, sales density).
• Project & Team Management: Excellent leadership capabilities with experience managing project timelines, field teams, and external production vendors.
• Education: Degree or diploma in Visual Merchandising