Assistant Manager VM - Creative & Design

Birla Carbon; Maharashtra; On-site; INR 600,000 - 900,000; Full time

Job summary

Aditya Birla Group seeks a skilled Visual Merchandiser to conceptualize and drive the brand’s creative expression across physical retail spaces. You will translate brand positioning into immersive VM concepts, oversee development from ideation to in-store execution, and balance aesthetic innovation with commercial practicality.

The role demands leadership in trend analysis, materials knowledge, and collaboration with product, merchandising, and retail teams to deliver premium customer

Qualifications

• Experience in visual merchandising design for luxury retail environments.
• Ability to translate brand identity into compelling physical store design and campaigns.
• Strong sense of spatial storytelling, materials, and display techniques.

Responsibilities

• Execute and evolve the brand’s visual identity across stores, packaging, and events.
• Design 360° visual experiences for product launches, promotions, and seasonal moments.
• Lead trend research, experiment with new materials and fabrication techniques, and prototype concepts.
• Create design guidelines and technical drawings for fabrication and store rollout.
• Manage budgets and source cost-effective materials aligned with luxury aesthetics.

Skills

Brand design

Visual merchandising

Trend leadership

3D renderings

Collaboration

Job description

At the Aditya Birla Group, our Corporate Vision is aligned and intricately woven with our People Vision.

Organization : Jewellery

Job Description:

Position Purpose and Summary

To conceptualize, design, and drive the creative expression of the brand across its physical retail environments — ensuring that every store and every campaign translates brand identity into a compelling visual and emotional experience.

The role will execute the creative development of all Visual Merchandising (VM) design assets, from ideation to prototyping to in-store execution, maintaining a strong balance of aesthetic innovation and commercial practicality. This role demands creative leadership, trend sensitivity, and an eye for spatial storytelling, combined with a deep understanding of materials, retail display techniques, and luxury design language.This role combines creativity & craftsmanship with strategy & structure, bringing to life a design language that will shape the brand’s identity across its customer facing touchpoints.

Essential Duties and Responsibilities

1. Brand Design & Creative Expression

• Execute and evolve the brand’s visual identity — ensuring consistency, innovation, and distinctiveness across all stores & touchpoints (spanning store/ retail, packaging, stationary, events, exhibits)
• Translate brand positioning and seasonal narratives into creative VM concepts through sketches, mood boards, and 3D renderings.
• Campaign-specific and topical display concepts that celebrate product craftsmanship, storytelling, and emotion.

2. Campaign & Store Experience Design

• Partner with Product, Merchandising, and Retail teams to design and deliver 360° visual experiences for new launches, promotions, and seasonal moments.
• Adapt creative designs across diverse store formats and footprints, maintaining coherence and premium quality.
• Execute immersive, customer-centric design ideas that bring emotion and depth to each in-store interaction.

3. Innovation & Trend Leadership

• Stay ahead of design and retail trends — globally and locally — to infuse freshness, relevance, and innovation.
• Experiment with new materials, fabrication techniques, and digital integration to create forward-thinking and sustainable designs.
• Execute creative prototyping and sampling, evaluating new display ideas for feasibility, scale, and impact.

4. Design Communication & Execution

• Create clear design guidelines and technical drawings for seamless execution by fabrication and store teams.
• Partner with the Central VM Ops team and vendors to ensure design fidelity and quality through production and rollout.
• Conduct periodic store audits to assess display impact, ensuring visual consistency and high aesthetic standards.

5. Budget Management & Resource Planning

• Work within allocated budgets while ensuring designs reflect luxury and craftsmanship.
• Source materials and finishes that are cost-effective, durable, and brand-aligned.
• Negotiate design production costs, and maintain financial accountability.

• Discover more about life at Aditya Birla Group