Zonal Visual Merchandiser, Van Heusen

Aditya Birla Lifestyle Brands Limited; Uttar Pradesh; On-site; INR 300,000 - 600,000; Full time

Job summary

Aditya Birla Lifestyle Brands Limited seeks a Visual Merchandiser who can create and maintain compelling store displays, translating brand concepts into reality at the store level. You will train associates, coordinate with vendors, manage VM budgets, and roll out store elevations and window designs across the region to ensure consistent brand identity.

This role requires strong design sense, ability to work under pressure, and teamwork to deliver high-impact visuals on time across multiple

Qualifications

• Expertise with graphic design software like Photoshop, Coral Draw, Illustrator.
• Knack/eye for design.
• Negotiation skills to secure quality products and timely execution from vendors.
• Ability to work in a high pressure environment.
• Team handling skills.

Responsibilities

• Design elevations and store display spaces.
• Coordinate with vendors for window displays across stores across the region.
• Forecast handover to Operations post-implementation of visual displays to reduce new store opening costs.
• Follow up with vendors to ensure delivery on schedule and proper billing.
• Monitor the VM budget and ensure spend is per approved budgets.
• Provide regular feedback to stores on displays to ensure alignment with concept.
• Implement VM training modules at various levels to foster VM capability.

Skills

Graphic design software

Eye for design

Negotiation skills

Team handling

Tools

Photoshop

Coral Draw

Illustrator

Job description

Job Purpose

Finally creating an environment and mindset of effective visual merchandising in the stores is a challenge for the role holder. Not only training associates in the stores but to create an eye for VM at the store level in order to translate the concept into reality at the store, is critical for effective visual merchandising. To project the image and style of the brand by creating and maintaining visual displays for store windows.

Job Context & Major Challenges

In order to engage customers and help stimulate sales activity, it is imperative to create and maintain a compelling presentation of merchandise, ensuring that the image and style of the company is projected at all times.

Key Challenges

• Expertise with graphic design software like Photoshop, Coral Draw, Illustrator, etc.
• Knack/eye for design.
• Negotiation skills to secure quality products and timely execution from vendors.
• Ability to work in a high pressure environment.
• Team handling skills.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

KRA1 VM Creative processes for Brand 1. New retail identity roll out/ Facelift / Project take-off roll out.

• Designing its elevations and store display spaces
• Effective and impactful trade show roll out smoothly as per calender; within budgets
• Adaptations of creatives across the region stores
• Effective and impactful trade show roll out smoothly as per calender; within budgets

KRA2 Implementation of Visual displays 1. Responsible for supervision of window display implementation in all brand stores across the region in coordination with the vendors

• Ensure the window displays are in alignment with concept/framework.
• Forecast handover to Operations post implementation of visual display of new stores in order to reduce new store opening cost.

KRA3 Vendor management 1. Acquire and compare quotations from vendors to ensure procurement of quality products at the least possible price.

• Follow up with vendors to ensure delivery of props within specified schedule.
• Ensure payment to the respective vendors and follow up on billing processes
• Get dockets for creative purchases.

KRA4 Budget management 1. Monitor the budget for Visual Merchandising and highlight any deviations.

• To operate & achieve the vm spent as per budgets
• Submission of bills on time.

KRA5 Feedback 1. Provide regular and constructive feedback to stores on their displays weekly to ensure they are in line with concept.

• Store Visits - Share store visit plan
• In station stores needs to be visited daily and outstation 12-15 days every month

KRA6 VM Team Development

Implement VM training modules at various levels - store VM champs, CC, SM and constantly create a culture of VM training