Assistant Manager, Social Media, MSM CampusOS, India Business

MSM Global Education; Gurugram District; On-site; INR 700,000 - 900,000; Full time

Benefits offered by this job

Competitive salary 7–9 LPA

Education-sector focus

Job summary

MSM CampusOS is seeking a creative and analytical Assistant Manager, Social Media with strong content-writing ability to design, strategise, and manage the complete social media presence of education-sector clients. You will plan campaigns, create content with the design team, analyse performance, and report insights, while leveraging AI tools to speed up ideation and execution.

The role covers multiple platforms and requires building content strategies, KPI definitions, and community engagement

Qualifications

• Proven work experience as Social Media Strategist/Manager (4–6 years).
• Strong content management and copywriting skills.
• Understanding of SEO and web traffic metrics.

Responsibilities

• Strategy & Content Planning: design and manage clients' social media across platforms; define KPIs and plan content.
• Campaign Execution & Community Management: create ad strategies, grow visibility, drive engagement, and moderate community activity.
• Analytics & Reporting: track performance, prepare MIS and monthly analyses, report trends to management.
• AI & New-Age Technology: use AI tools to draft captions and leverage AI design tools for faster iteration.

Skills

Social media strategy

Copywriting

SEO understanding

Audience targeting

Web design basics

Communication

Job description

ABOUT THE COMPANY

MSM CampusOS is a full-service digital marketing agency exclusively serving the education sector schools, colleges, universities, EdTech platforms, and coaching institutes. We help institutions grow their brand, drive enrolments, and build a strong digital presence through integrated marketing, technology, and creative solutions.

ABOUT THE ROLE

We are looking for a creative and analytical Assistant Manager, Social Media with strong content-writing ability who can design, strategise, and manage the complete social media presence of our education-sector clients — from content planning and campaign execution to community engagement and performance reporting.

KEY RESPONSIBILITIES

Strategy & Content Planning

• Design, strategise, and manage the complete social media presence of clients across Facebook, Instagram, LinkedIn, YouTube, Pinterest, Twitter, and other platforms.
• Build content strategies for multiple social media handles and define the most important social media KPIs for each client.
• Conceptualise ideas for social media campaign creatives in collaboration with the design team.
• Experiment with new and alternative ways to leverage social media (marketing R&D) and monitor emerging tools, trends, and applications.

Campaign Execution & Community Management

• Create effective ad campaign strategies and execute campaigns and contests across Facebook, Instagram, LinkedIn, YouTube, and other platforms.
• Increase the visibility and footprint of clients across all key social channels.
• Populate online communities and drive engagement with fans and followers.
• Respond to user comments, queries, and forum posts, and work closely with moderators to regulate and streamline platform activity.
• Align user interactions with the brand each client represents, and develop promotional plans and community features to increase user activity.
• Manage video submissions across video-sharing platforms such as YouTube and Dailymotion.

Analytics & Reporting

• Track campaign performance using platform analytics tools.
• Prepare MIS reports to assess the impact of social media on overall marketing efforts.
• Analyse social media analytics, create monthly analytical reports, and participate in regular account reviews.
• Update the management team on incorporating relevant social media techniques into client campaigns.

AI & New-Age Technology

• Use generative AI tools (ChatGPT, Gemini, Copy.ai, and similar) to draft captions, content ideas, and campaign copy, and to speed up content ideation across handles.
• Leverage AI-powered design and creative tools (Canva AI, Adobe Firefly, and similar) to support quick creative iterations in collaboration with the design team.
• Use AI-based social listening and trend-spotting tools to identify emerging conversations, hashtags, and content formats relevant to education-sector audiences.
• Apply AI-driven scheduling, content optimisation, and analytics tools to improve posting times, engagement, and reporting efficiency.
• Stay updated on new-age social media and martech tools — including AI chatbots and automation platforms — and evaluate their relevance for client campaigns.

SKILLS & REQUIREMENTS

Must-Have

• Proven work experience of 4 to 6 years as a Social Media Strategist or Social Media Manager.
• Strong content management and copywriting skills, with hands-on experience using social media for brand awareness.
• Understanding of SEO and web traffic metrics.
• Ability to identify target audience preferences and build content to meet them.
• Familiarity with web design and publishing.
• Excellent multitasking skills with strong written and verbal communication.

Good-to-Have

• Experience across the entire spectrum of social media management and engagement tools with the latest techniques.
• Exposure to broader marketing disciplines (traditional, new media, guerrilla, and word-of-mouth marketing).

PERSONAL ATTRIBUTES

• Creative and content-driven, with a strong eye for what resonates with education-sector audiences.
• Self-motivated and proactive in spotting trends before they peak.
• Comfortable juggling multiple client handles and campaigns at once.
• Clear communicator, both in writing and in client-facing conversations.
• Genuinely curious about platform changes, formats, and audience behaviour.

WHAT WE OFFER

• A focused environment working exclusively with education-sector clients.
• Exposure to a diverse portfolio of institutional and EdTech brands.
• Competitive compensation of 7 – 9 LPA commensurate with experience.
• A collaborative team with strong creative and design support.
• Clear growth path within the social media and content function.