Social Media Manager

TING; Chennai District; In loco; INR 800.000 - 1.200.000; Tempo pieno

Descrizione del lavoro

TING in Chennai is seeking a hands-on Social Media Manager with 4–6 years of agency or brand experience to drive content calendars, annual playbooks, and high-impact campaigns across platforms including Instagram, YouTube, LinkedIn, and X.

You will lead cross-functional pods, supervise copy and visuals, oversee community engagement, and produce weekly/monthly analytics reports to optimize performance and inform creative sprints. A Telugu/Malayalam bilingual capability is a plus given location.

Competenze

• 4–6 years of hands-on social media management and digital campaign experience.
• Deep understanding of algorithm mechanics and platform features across Meta, LinkedIn, YouTube and X.
• Strong visual taste, storytelling, and ability to brief creative teams clearly.
• Excellent written communication with ability to adapt tone to brand personalities.
• Proficiency with analytics, listening and presentation tools, plus team leadership.

Mansioni

• Formulate monthly content calendars, annual brand playbooks, and high-impact tactical campaigns.
• Collaborate with Art Directors, Copywriters, Video Editors and Performance Marketers within an integrated pod.
• Oversee community engagement and influencer outreach to amplify campaign reach.
• Monitor KPIs and prepare weekly/monthly reports to extract insights for future sprints.
• Coordinate with performance teams on boosts and paid-social creative variations.

Conoscenze

Social media management

Brand storytelling

Copywriting

Analytics

Team leadership

Campaign optimization

Influencer outreach

Strumenti

Social listening tools

Performance analytics tools

Social scheduling tools

Descrizione del lavoro

• Formulate monthly content calendars, annual brand playbooks, and high-impact tactical campaign strategies across Social Media platforms and other emerging platforms.
• Tap into real-time trends, moment marketing, memes, and pop culture while keeping brand guidelines and tone intact.
• Drive cross-format storytelling, with a heavy emphasis on short-form video (Reels, Shorts) and interactive community formats.

2. Cross-Functional Pod Collaboration

• Work closely with Art Directors, Copywriters, Video Editors, and Performance Marketers in an integrated agency pod to take ideas from concept to final delivery.
• Review copy drafts and visual creatives to ensure brand consistency, visual appeal, and platform-first best practices before client presentation.
• Partner with the Account Management and Growth teams to pitch new ideas, organic-to-paid amplification strategies, and seasonal activations.

3. Community Management & Brand Advocacy

• Oversee community engagement—maintaining active dialogue with audiences, monitoring sentiment, and crafting timely, witty, or empathetic responses.
• Drive influencer marketing outreach and creator collaborations where relevant to amplify campaign reach.

4. Analytics, Reporting & Optimization

• Monitor organic KPIs: engagement rate, reach, follower growth, save/share rates, and audience demographics
• Prepare actionable weekly and monthly social listening and performance reports for brand stakeholders, extracting insights to iterate future creative sprints.
• Coordinate with performance marketing teams on boost budgets and paid-social creative variations.

Required Skills & Experience

• Experience: 4–6 years of hands-on social media management and digital campaign experience within a creative or digital marketing agency.
• Platform Mastery: Deep understanding of algorithm mechanics, posting best practices, audience behavior, and native features across Meta (Instagram, Facebook), LinkedIn, YouTube, and X.
• Creative Eye: Strong visual taste and storytelling acumen; ability to brief creative teams clearly and elevate creative outputs.
• Copy & Tone Adaptability: Excellent written communication with the ability to switch between diverse brand personalities.
• Tools & Analytics: Proficiency with social scheduling, listening, analytics & presentation tools.
• Team Leadership: Experience mentoring junior social media executives and managing client-facing reviews independently.

Good to have

• Prior experience handling marquee accounts across media & entertainment
• A natural instinct for short-form video scripts and on-camera / creator collaboration
• Thrives in a dynamic, collaborative, multi-pod agency set up with quick turnarounds

Location wise requirements

• Social Media Manager | Chennai | Must speak Telugu
• Social Media Manager | Chennai | Must speak Malayalam