Manager, Delivery, MSM CampusOS, India Business

MSM Global Education; Bengaluru; On-site; INR 1,800,000 - 2,600,000; Full time

Job summary

MSM Global Education's Delivery team is seeking a seasoned Client Servicing/Account Manager to own end-to-end delivery for a portfolio of institutional clients in Bengaluru. You will manage pre-sales through onboarding, campaign delivery, QBRs and renewals, while driving performance across paid and organic channels.

This role requires leadership of 1–2 junior staff and collaboration with Performance Marketing, SEO, SMO, Creative/Design and Tech teams; experience in education marketing is

Qualifications

• MBA/PG in Marketing preferred.
• 5–7 years in client servicing/account management in a digital marketing agency.
• Strong knowledge of Google Ads MCC, Meta, LinkedIn, Quora, GA4 and GTM.
• Experience with education CRMs like Meritto, ExtraEdge, Salesforce, LeadSquared.

Responsibilities

• Own end-to-end delivery for multiple institutional clients, coordinating with internal teams.
• Lead pre-sales, onboarding, campaign delivery, QBRs and renewals.
• Translate client objectives into briefs and set KPIs with sales.
• Drive renewals by demonstrating performance and value.
• Plan budgets across Google/Meta/LinkedIn/Quora; optimize CTR and CPC.
• Mentor 1–2 assistants and coordinate cross-functional teams.

Skills

Client servicing

Account management

Performance marketing budgets

Communication (English/Hindi)

Education

MBA/PG in Marketing

Graduate

Tools

Google Ads MCC

Meta Business Manager

LinkedIn Ads

Quora Ads

GA4

GTM

Meritto

ExtraEdge

Salesforce

LeadSquared

Job description

MSM CampusOS's Delivery team is the bridge between our institutional clients (colleges and universities) and our internal specialist teams Performance Marketing, SEO, SMO, Creative/Graphic Design and Tech. The role is involved right from pre-sales through onboarding, day-to-day campaign execution and reporting, all the way to renewal. Since paid media is the biggest lever for admissions and enrolment during peak season, a large part of this role is spent optimising performance marketing outcomes CTR, CPC, lead quality and landing-page conversion rate — backed by a strong focus on organic growth (SEO, SMO, Digital PR and influencer marketing).

Role Summary

Owns end-to-end delivery for a portfolio of institutional clients, acting as the strategic bridge between client stakeholders and internal specialist teams. Carries primary accountability for performance marketing outcomes through peak admission cycles, supplemented by organic growth via SEO/SMO/Digital PR, and mentors 1–2 Assistant Managers/Executives.

A. Client & Account Management

• Own the full client lifecycle — from pre-sales support and onboarding through campaign delivery, quarterly business reviews (QBRs) and renewal discussions.
• Build strong relationships with client-side stakeholders (marketing/admissions heads), developing a thorough understanding of their programs, brand and enrolment goals.
• Translate client objectives into internal delivery briefs, and jointly set KPIs and delivery schedules with the sales team at the pre-sales stage.
• Proactively identify upsell/cross-sell opportunities (additional retainer services, new verticals) and route them to sales.
• Drive renewal conversations on the strength of performance delivered and value demonstrated.

B. Performance Marketing

• Own the digital media plan for assigned clients — budget planning and allocation across Google, Meta, LinkedIn, Quora and other paid channels, aligned to the admission season calendar.
• Be the go-to person for optimising CTR, CPC, lead quality and landing-page conversion rate; work closely with the performance team on campaign structuring, targeting and bid strategy.
• Own daily leads delivery and cost-per-lead tracking against targets; drive data-scrubbing and CRM-disposition feedback loops with the client.
• Handle technical client queries on campaign performance, and confidently explain and defend strategy and spend.

C. SEO, SMO & Organic Growth

• Own the organic growth roadmap for clients — SEO (technical, on-page, off-page), SMO content calendars, Digital PR and influencer marketing — so clients see measurable organic traffic, leads and enrolments from their investment.
• Review and approve monthly SEO/SMO/social calendars prepared by internal teams before they go to the client, adding inputs based on the client's programs and offerings.
• Track and present organic growth metrics (rankings, organic traffic, organic leads/enrolments) alongside paid performance.

D. Creative & Content Coordination

• Translate client briefs into creative direction for the design team — landing pages, display banners, social ad creatives, microsites, emailers.
• Create mock-ups and presentations to align client and internal creative teams on requirements.
• Take a proactive role in creative briefs and ad operations, proposing innovative formats and approaches.

E. Reporting & Client Communication

• Own monthly/quarterly performance reporting and insights for assigned clients.
• Maintain revenue and delivery trackers for the department head; ensure delivery tracks to projections.
• Support the invoicing process, coordinating between sales and finance to resolve discrepancies.

F. Team & Stakeholder Management

• Guide and review the work of 1–2 Assistant Managers/Client Servicing Executives on the portfolio.
• Coordinate cross-functionally with Performance Marketing, SEO, SMO, Creative/Design and Tech teams, resolving escalations as they arise.
• Represent the delivery function in internal reviews with sales and leadership.

Requirements

• Graduate; MBA/PG in Marketing preferred.
• 5–7 years of experience in client servicing/account management in a digital marketing agency, with demonstrable ownership of performance marketing budgets.
• Strong working knowledge of Google Ads (MCC), Meta Business Manager, LinkedIn Ads, Quora Ads, GA4 and GTM; working knowledge of at least one education CRM (Meritto, ExtraEdge, Salesforce, LeadSquared).
• Sound understanding of SEO/SMO fundamentals and organic growth levers; exposure to Digital PR/influencer marketing is a plus.
• Hands on working experience on AI tools and new-age technology, and the ability to put them to work in day-to-day tasks — briefs, reporting, research and automations.
• Strong verbal and written communication in English and Hindi; a regional language is a plus.
• Ability to create client-ready mock-ups for landing pages, display banners, FB/Insta and LinkedIn ad creatives (Canva, Figma, PowerPoint or similar).
• Prior experience in the education/EdTech sector is preferred.