Senior Social Media Executive

Ingenious Netsoft Pvt. Ltd.; Mohali; On-site; INR 600,000 - 900,000; Full time

Job summary

Ingenious Netsoft Pvt. Ltd. in India is seeking a Senior Social Media Executive to lead creative social media campaigns and analytics-driven decision making. You will manage content across platforms, mentor junior members, and coordinate with writers, designers and SEO teams.

The role emphasizes hands-on campaign management, data-driven optimization, and strong client-facing communication to deliver impactful digital marketing solutions for diverse clients.

Qualifications

• Bachelor’s or equivalent in a relevant field with strong social media foundations.
• 3–4 years of hands-on experience in social media and digital marketing.
• Proficient in analytics, audience research, and buyer persona development.
• Excellent writing, editing, and client communication skills.

Responsibilities

• Develop and execute social media strategies to boost brand awareness, engagement and lead generation.
• Plan, create, schedule, and publish content across multiple platforms.
• Monitor campaigns, analyze insights, and prepare performance reports.
• Collaborate with content, design, SEO and PPC teams for campaign execution.
• Mentor junior team members and ensure quality across deliverables.
• Stay updated with trends, AI tools, and digital marketing best practices.
• Maintain professional communication with clients and manage expectations.

Skills

Social media marketing

Content planning

Analytics

Team coordination

Client communication

Mentoring juniors

Campaign management

Creative writing

Education

B.Tech (CSE/IT), MCA, BCA or Any Graduate in a Relevant Field

Tools

Sprout Social

Buffer

Hootsuite

Adobe Photoshop

Google Analytics

Google Tag Manager

SEMrush

Job description

Apply For: Senior Social Media Executive

We are looking for a creative and experienced Senior Social Media Executive to manage and execute social media strategies for our clients. The ideal candidate should have hands-on experience in social media management, analytics, client communication, content planning, and team coordination. This role requires someone who can independently manage social media campaigns, analyze performance, mentor junior team members, and collaborate with cross-functional teams to deliver impactful digital marketing solutions.

Required Skills & Qualifications

• B.Tech (CSE/IT), MCA, BCA, or Any Graduate in a Relevant Field
• 3–4 years of experience in Social Media Marketing and Digital Marketing.
• Strong understanding of social media platforms, content strategy, and audience engagement.
• Hands-on experience with analytics tools such as Google Analytics, Google Tag Manager, SEMrush, and similar platforms.
• Experience conducting audience research, competitor analysis, and buyer persona development.
• Strong understanding of social media KPIs and campaign performance analysis.
• Excellent writing, editing, presentation, and communication skills.
• Good knowledge of photo, video, and content editing.
• Experience using social media management tools such as Sprout Social, Buffer, Hootsuite, or similar platforms.
• Basic graphic designing skills with familiarity in Adobe Photoshop and image editing tools.
• Experience handling clients and maintaining professional communication.
• Prior experience in mentoring or managing junior team members.
• Strong multitasking, time management, analytical thinking, and problem-solving abilities.
• A proactive attitude with excellent interpersonal and teamwork skills.

Job Responsibilities

• Develop and execute social media strategies to improve brand awareness, engagement, and lead generation.
• Plan, create, schedule, and publish engaging content across multiple social media platforms.
• Manage day-to-day activities on Facebook, Instagram, LinkedIn, X (Twitter), and other relevant platforms.
• Monitor campaign performance, analyze insights, and prepare detailed performance reports.
• Track social media KPIs and recommend improvements based on data-driven insights.
• Conduct audience research, competitor analysis, and buyer persona research to strengthen marketing strategies.
• Handle client communication, understand business requirements, and ensure timely project delivery.
• Coordinate with content writers, graphic designers, SEO, and PPC teams for campaign execution.
• Mentor, guide, and support junior team members while ensuring quality standards are maintained.
• Stay updated with the latest social media trends, platform updates, AI tools, and digital marketing best practices.
• Use social media management and scheduling tools to streamline workflows and improve productivity.
• Assist in creating visually appealing content with basic graphic editing when required.
• 5 Days Working
• Opportunity to work with national and international clients.
• Collaborative and growth-focused work environment.
• Exposure to the latest social media trends, AI tools, and digital marketing technologies.
• Career growth opportunities with continuous learning and development.
• Work on diverse and challenging projects that encourage creativity and innovation.