Social Media Management

Blue Ocean Tech Solutions Pvt. Ltd. Bhopal; Madhya Pradesh; On-site; INR 300,000 - 540,000; Full time

Job summary

Blue Ocean Tech Solutions Pvt. Ltd. Bhopal is seeking a creative and detail-oriented Social Media Executive to plan engaging content and manage multiple client accounts.

You will coordinate with creative teams, maintain a consistent social media presence, and drive content strategies across platforms in English and Hindi. The role requires strong writing, excellent communication, and the ability to work independently, coordinating with designers and editors to deliver high-quality posts, reels

Qualifications

• Strong writing and communication skills in English; ability to write in Hindi as needed.
• Plan and maintain weekly/monthly content calendars based on client needs.
• Coordinate with design teams to translate ideas into social media creatives.
• Experience with social platforms and content formats; ability to work independently.

Responsibilities

• Manage day-to-day social media activities across Instagram, Facebook, X, YouTube and LinkedIn.
• Plan and maintain weekly and monthly content calendars.
• Research trends and develop engaging concepts for posts, carousels, stories, reels and campaigns.
• Write captions and hashtags in English and Hindi; ensure grammar and clarity.
• Schedule and publish content; monitor engagement and respond per guidelines.
• Coordinate with designers/editors and review creatives before publication.
• Prepare performance reports and suggest content strategies.
• Maintain organised calendars, assets and publishing records.

Skills

Content planning

Social media management

Copywriting

Timeline management

Creative briefs

Canva proficiency

Video editing basics

AI-assisted content

English & Hindi writing

Brand consistency

Tools

Canva

CapCut

VN Video Editor

Meta Business Suite

YouTube Studio

Job description

We are looking for a creative, responsible and detail-oriented Social Media Executive who can plan engaging content, manage multiple client accounts, coordinate with creative teams and maintain a consistent social media presence.

The ideal candidate should have strong communication and writing skills, a good understanding of social media platforms and the ability to manage assignments independently.

1. Social Media Management & Content Planning

• Manage day-to-day social media activities across Instagram, Facebook, X (Twitter), YouTube, LinkedIn and other relevant platforms.
• Plan and maintain weekly and monthly content calendars based on client requirements, campaigns, events and important occasions.
• Research content ideas, identify relevant trends and develop engaging concepts for posts, carousels, stories, reels and campaigns.
• Write clear, engaging and grammatically correct captions, social media copy, reel scripts and hashtags in English and Hindi.
• Schedule and publish approved content regularly, maintaining consistency and adherence to deadlines.
• Monitor audience engagement, comments and messages, and coordinate appropriate responses as per client guidelines.

2. Creative Coordination & Content Development

• Coordinate with graphic designers, video editors and content teams to translate ideas into effective social media creatives.
• Prepare clear creative briefs, provide relevant references and review designs and videos before publication.
• Use Canva and basic video editing tools to create or modify simple social media creatives and reels when required.
• Use AI tools for content research, ideation, caption writing, creative concepts and improving productivity, while independently verifying the accuracy and relevance of outputs.
• Maintain consistency in each client's communication style, brand identity and content quality.

3. Client Coordination, Quality & Reporting

• Manage assigned client accounts, understand requirements, coordinate approvals and communicate work progress clearly.
• Handle multiple assignments, prioritise tasks and complete scheduled work without repeated follow-ups.
• Verify names, dates, figures, photographs, captions, credits and other factual information before publishing.
• Monitor social media performance, including reach, views, engagement, follower growth and content effectiveness.
• Prepare periodic performance reports, identify areas for improvement and suggest practical content strategies.
• Maintain organised content calendars, media assets, publishing records and account-related documentation.
• Follow client approval processes, maintain confidentiality and handle official social media accounts responsibly.

Hands-on Tools & Platforms

Social Media Management & Analytics

• Instagram, Facebook, X (Twitter), YouTube, LinkedIn
• Meta Business Suite, Instagram Insights, YouTube Studio
• Social media scheduling, analytics and reporting tools

Content Creation & Editing

• Canva / Canva Pro
• CapCut, VN Video Editor, Meta Edits, Canva Video
• Basic photo editing, reel creation and video editing

AI & Productivity Tools

• ChatGPT, Gemini, Canva AI and similar AI-assisted content creation tools
• AI prompt writing, content research and creative ideation
• Google Docs, Google Sheets, Microsoft Excel and other productivity tools

Candidates are not expected to have advanced knowledge of every tool listed above. Practical social media management skills, good writing ability and willingness to learn new technologies are more important.

Essential Skills & Qualifications

• Excellent written and verbal communication skills in English, with the ability to write and understand Hindi content effectively.
• Strong caption writing, content research, proofreading and storytelling skills.
• Good understanding of social media platforms, content formats, audience engagement and current trends.
• Creativity, attention to detail and the…