Assistant Manager - Product Marketing

Nucleus Software; India; On-site; INR 2,400,000 - 5,400,000; Full time

Job summary

Nucleus Software Exports Ltd. invites a seasoned Product Marketing Manager to drive global positioning for FinnAxia, our flagship lending platform, across India, MEA, and SEA, partnering with product, sales, and regional teams.

The ideal candidate has 8+ years in banking domain with enterprise SaaS marketing, GTM strategy, and a track record of shaping messaging and driving demand in global markets.

Qualifications

• 10+ years in product marketing/solution marketing in banking domain.
• Strong experience with transaction banking platforms.
• Experience with global markets (India, MEA, SEA).
• Excellent storytelling, stakeholder management, and influencing skills.

Responsibilities

• Own and evolve FinnAxia’s value proposition across banks.
• Craft region-specific messaging aligned to market maturity (India vs MEA vs SEA).
• Lead end-to-end GTM planning for product launches, upgrades, and regional expansion.
• Partner with regional sales to create market entry strategies for key geographies.
• Align GTM with long sales cycles (12–18 months) typical of transaction banking platforms.
• Develop high-impact sales assets: pitch decks, battlecards, ROI calculators, case studies.
• Support large deal pursuits with customized storytelling and solution positioning.
• Train sales teams across regions on product narratives and differentiation.

Skills

Banking domain

Enterprise SaaS

GTM strategy

Storytelling

Stakeholder management

Global markets

ABM

Job description

Nucleus Software Exports Ltd. | Onsite-Offshore

Nucleus Software has been providing Products and Services to various Global and Regional Financial institutionsfor thepast 40 years. As a pioneersoftwarevendor, Nucleus carriesdeep banking domainexpertiseand experience on latest technological trends. Theplatformsdeveloped by Nucleuspowerthe operations of more than 200 financial institutions in 50 countries, supporting multiple business verticals, accessible throughmobile and internet channels.Theseplatformssupport retail banking, corporate banking, cash management, internet banking, automotivefinanceandother business areas.

Key highlights about Nucleusinclude:

• Entrusted by Global and Regional banks as a preferred partner fortheirTraditional to Transformative journey
  
• Driving large Digitalization programs for various banks using Data Science, Cloud, AI/ML, DevOps, RPA based solutions.
  
• An organization with an “Employee First” outlook
  
• Recognized as a “Great Place to Work “by a global research organization
  

Job Description

We are seeking aseasoned Product Marketing Manager to drive global positioning,messaging, and demand for FinnAxia , our flagship lending platform. Thisrole will be pivotal in shaping how the product is perceived across India, Middle East & Africa (MEA), and Southeast Asia (SEA) , working closelywith product, sales, and regional teams.

The idealcandidate brings 8+ years of experience in the banking domain, with strong exposure to enterprise SaaS marketing, solution positioning, andGTM strategy.

If you havebuilt and positioned transaction banking products and want to take a globalstory across India, MEA and SEA this is your opportunity to shape the narrativeof the leading transaction banking community – FinnAxia.

KeyResponsibilities include

• Own and evolve FinnAxia’s value proposition across banks.
• Craft region-specific messaging aligned to marketmaturity (India vs MEA vs SEA)
• Lead end-to-end GTM planning for product launches,upgrades, and regional expansion.
• Partner with regional sales to create Partner with regionalsales to create market entry strategies for key geographies
• Align GTM with long sales cycles (12–18 months) typicalof transaction banking platforms
• Develop high-impact sales assets : pitch decks, battlecards, ROI calculators, case studies.
• Support large deal pursuits with customizedstorytelling and solution positioning.
• Train sales teams across regions on product narratives anddifferentiation

D. Demand Generation & Campaigns

• Collaborate with demand gen teams to drive pipeline-buildingcampaigns for both transformation for existing customers and GA releasesfor prospects.
• Design account-based marketing (ABM) programs forproduct positioning in strategic accounts.
• Leverage digital, events, partnerships, and analyst relationsto build visibility
• Track competitor offerings (Newgen, Intellect, etc.) and build competitiveintelligence frameworks
• Identify market trends in transaction banking (globalpayables, global receivables, FSCM, liquidity management)
• Translate insights into product and marketingstrategies.
• Develop compelling customer success product stories andtestimonials.
• Work with analysts (Gartner, Forrester, IBSi, etc.) tostrengthen positioning.
• Represent the product in industry forums, events, andthought leadership platforms

G. Cross-Functional Collaboration

• Act as the bridge between Product, Sales, Pre-sales, andMarketing
• Influence product roadmap based on market feedback andregional needs

Requirements

Requirement

• 10+ years in productmarketing / solution marketing in banking domain.
• Strong experience in transaction banking platforms.
• Prior experience in companies like Intellect Design, ChinaSystems, Newgen etc.
• Proven track record in global markets (India, MEA, SEA)
• Strong understanding of enterprise SaaS sales cycles andbanking buyers
• Excellent storytelling, stakeholder management, and influencingskills

Preferred Experience

• Exposure to Financial SupplyChain Management (FSCM), Liquidity Management, Trade Finance, GlobalPayables, Global Receivables
• Experience working with banks,specifically on transaction banking modules
• Familiarity with regulatorynuances across regions
• Experience in analyst relations,competitor intelligence and large deal support, Services Marketing