Senior Coordinator- Marketing

Evolute Group; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Evolute Group is looking for a Product Marketing Lead to bridge the gap across Product, Business, Sales, and Marketing teams in Mumbai. This role demands expertise in product marketing strategy and execution, along with a strong background in technology-led businesses like fintech and industrial electronics.

The candidate will develop compelling product narratives, manage sales enablement content, and drive successful GTM initiatives. Ideal candidates will possess 5-6 years of B2B marketing experience and a knack for simplifying technical terms for broader audiences.

Qualifications

• 5–6 years of experience in Product Marketing, B2B Marketing, or GTM Coordination.
• Experience in fintech, biometrics, eGovernance, or industrial electronics preferred.
• Strong ability to simplify technical concepts into business-oriented communication.

Responsibilities

• Support development of product positioning frameworks and GTM strategies.
• Develop and coordinate product brochures, solution sheets, and pitch decks.
• Support GTM campaigns, product launches, and customer engagement activities.

Skills

Product Marketing & GTM Strategy

Product Positioning & Messaging

Sales Enablement Content Creation

B2B Technology Marketing

Product Use Case Mapping

Market Competitor Analysis

Presentation Pitch Deck Development

Stakeholder Cross-functional Coordination

Product Storytelling Communication

Product Launch Coordination

AI-assisted Productivity & Research Tools

Product Lifecycle Management

Strategic Product Management

CRM & Marketing Automation Tools

Data Analytics & Campaign Performance Tracking

Digital Demand Generation

Solution Selling Frameworks

Job description

Overview

Role Purpose: Bridge the gap between Product, Business, Sales, and Marketing teams by translating technical product capabilities into compelling market-facing narratives and GTM strategies. Strengthen product positioning, product differentiation, and application-led storytelling across fintech, EMS, biometrics, industrial electronics, and embedded technology domains. Build scalable sales enablement and product communication frameworks that improve customer understanding, market visibility, and lead conversion effectiveness. Support faster product launches, stronger GTM alignment, and structured product marketing execution across multiple business verticals.

Critical Skills Required

• Must-Have Functional Skills

• Product Marketing & GTM Strategy — Advance
• Product Positioning & Messaging — Advance
• Sales Enablement Content Creation — Advance
• B2B Technology Marketing — Advance
• Product Use Case Mapping — Advance
• Market Competitor Analysis — Intermediate to Advance
• Presentation Pitch Deck Development — Advance
• Stakeholder Cross-functional Coordination — Advance
• Product Storytelling Communication — Advance
• Product Launch Coordination — Intermediate
• AI-assisted Productivity & Research Tools — Intermediate

• Transferable / Trainable Skills

• Product Lifecycle Management
• Strategic Product Management
• CRM & Marketing Automation Tools
• Data Analytics & Campaign Performance Tracking
• Digital Demand Generation
• Solution Selling Frameworks

Major Areas Of Contribution

• Strategic Contribution: Support development of product positioning frameworks, GTM strategies, and differentiated product narratives across business verticals. Identify product USPs, market gaps, customer pain points, and use-case opportunities through close collaboration with Product and Business teams. Strengthen alignment between product strategy, sales priorities, and marketing communication for improved commercial outcomes. Contribute to building scalable product marketing systems supporting future business expansion and category leadership.

• Functional Contribution: Develop and coordinate product brochures, solution sheets, pitch decks, product presentations, emailers, and customer-facing marketing collateral. Build application-based storytelling frameworks and customer use cases for sales enablement and lead generation. Coordinate with Product, Engineering, Sales, Design, and Marketing Communications teams for timely campaign and collateral execution. Support GTM campaigns, product launches, webinars, trade shows, and customer engagement activities. Collaborate with Marketing Communications teams to align product priorities with digital campaigns, social media content, and content calendars.

Success Indicators in First 6 Months

• Successfully create product messaging frameworks and sales enablement collateral for key product categories.
• Support execution of at least 2–3 product GTM initiatives or launch campaigns.
• Build structured use-case repositories and application-based storytelling for major business verticals.
• Improve alignment between Product, Sales, and Marketing through streamlined briefing and execution workflows.
• Contribute to increased engagement and adoption of product marketing collateral by customer-facing teams.

Growth opportunities

• Opportunity to work on globally relevant technology solutions and innovation ecosystems.
• Exposure to cross-functional product, business, and marketing leadership initiatives.
• Career progression into Product Marketing Lead, GTM Strategy, Product Management, or Brand Strategy roles.
• Opportunity to shape product storytelling and market positioning during a high-growth transformation phase.

Location

Mumbai, India

Experience

4–5 Years

Reporting To

GM – Marketing & Communications

Qualifications

Ideal Candidate Background

• 5–6 years of experience in Product Marketing, B2B Marketing, GTM Coordination, or Technology Marketing roles.
• Experience in fintech, biometrics, eGovernance, EMS, industrial electronics, embedded systems, or technology-led businesses preferred.
• Strong ability to simplify technical concepts into business-oriented communication and value propositions.
• Self-driven, structured, detail-oriented, and comfortable working in a fast-paced, cross-functional environment.